On April 13, Lamborghini CEO Stephan Winkelmann said that with consumer demand showing few signs of slowing down, the waiting time for a new Lamborghini SUV or supercar has been more than 12 months.
Winkelmann said consumer demand for Lamborghini was "as high as ever" despite stock market volatility and growing economic uncertainty. "it's incredible," Winkelmann said. "it's hard to predict what will happen next in 2022. We find that there is no sign of a slowdown in orders. "
The waiting time for a new Lamborghini car has been more than 12 months, while before COVID-19 's outbreak, the waiting time for customers was about 6 to 9 months. Asked when and whether the waiting time would return to "normal", Winkelmann said consumer demand for luxury cars may have fundamentally reset to a higher level, given the amount of wealth created over the past two years.
"We find that more and more people around the world can afford to buy our cars," he said. After the COVID-19 epidemic slowed down, people wanted to reward themselves, and a lot of money poured into our market. I think we are in a very high plateau. I don't know if this is the new normal. "
In addition, Lamborghini has become a favorite of the young rich, who have made new wealth through cryptocurrencies, stocks, technology companies and legacies. Winkelmann says that by 2025, 70 per cent of Lamborghini's customers will be under the age of 40.
Lamborghini reported record profits and production last year, driven by Urus SUV sales. Last year, Lamborghini sales rose 19 per cent year-on-year to $2.1 billion; sales rose 13 per cent to 8405 vehicles, including 5021 Urus, 2586 Huracans and 798 Aventador.
Winkelmann said Lamborghini's production this year has not slowed down because of supply chain problems, and production this year will even be higher than last year, as parent company Volkswagen Group gives priority to supplying chips and other parts to it.
However, due to the long waiting time, some dealers charge customers a price increase of five to six digits so that they can mention the car more quickly. It is reported that most of these cars come from orders or exhibition cars cancelled by other customers. One consumer revealed that he bought a Urus within a month for $100000.
Winkelmann said Lamborghini did its best to monitor and prevent "false orders" from dealers. But since many used Lamborghinis are now priced at 140% of the price of new cars, the temptation for car dealers to make profits is still strong. Winkelmann also stressed, "We oppose the practice of making people pay more than the fixed price for a car." When we talk to partners and distributors, we always make our position very clear. "