At the 2021 Shanghai Auto Show, Zhou Hongyi, the founder of the company, showed up in a low-key show and participated in the launch of three models, namely, the U Pro, the S and the V girls. Although Nahu did not disclose more information, auto insiders said that the two sides had been in contact for two months, and Zhou Hongyi had led a team to the car factory to investigate and experience the car products.
Although there is no sufficient evidence that 360 will also build cars, it is inevitable for it to further embrace the capital market, whether or not it is blessed by technology companies. "Naha Automobile does not rule out overseas financing, but it is still dominated by Science and Technology Innovation Board." In an interview with a reporter from the Financial Associated Press, Zhang Yong, CEO of Naha Automobile, revealed that.
Financial Associated Press Automobile: Naha Automobile has previously said that it is seeking to be listed in Science and Technology Innovation Board this year. How is the progress of this plan so far?
Zhang Yong: we are still in contact with investment banks. Naha Automobile does not rule out overseas financing, but it is still dominated by Science and Technology Innovation Board.
Financial Associated Press Automobile: at this year's Shanghai Auto Show, Naha Automobile proposed a "hard-bar fuel car". When the electric vehicle competition enters a new era, what is our market position?
Zhang Yong: electrification and intelligence are the future direction. In the next five to ten years, the market penetration of new energy vehicles will be greatly improved.
At present, there are several main factors restricting the development of electric vehicles: high price, inconvenient use (inconvenient charging), and consumers' concerns about the cognition of electric vehicles. As far as the price is concerned, the cost of the battery has been greatly reduced. Nashi U Pro 400Cruise version has 400km mileage, the price has been able to achieve less than 100000 yuan, can face the competition with fuel cars. It is believed that within two years, the cost-effective advantage of fuel vehicles over electric vehicles will disappear.
Now, not only car companies, but also Internet companies, technology companies and travel companies have entered the track of electric vehicles, which has greatly promoted consumers' awareness of electric cars. This industry will quickly plan, layout, and slowly grow up and mature.
As for the market position of Nahu car, the first stage is to "live" by 2025, and "living" is still the necessary choice for Nahu car. At this stage, Nashi wants to sell 500000 vehicles a year; the second goal is to accumulate technology, improve the level of intelligent and electrified technology, and maintain a high performance-to-price ratio of products; and the third is to create distinctive labels in terms of brand and user experience.
In the second stage, by 2030, Najia hopes to build itself into a heavyweight and successful company.
Financial Associated Press Automobile: where is the overall market position of the car, so as far as the product is concerned, what is the positioning of the car? What are the expectations for the delivery of the U Pro?
Zhang Yong: young, fun and cost-effective are the labels we have been building.
At present, many car companies are making high-end products, but Naha cars do not have such an impulse. The Nezha S is the highest-end model, and we can achieve L4 autopilot in part of the scene, equipped with 3 lidars, 5 millimeter wave radars, and multiple cameras, but our price will not be that high. First, Nahu car will certainly be a popular consumer brand, not high-end; second, it is a good thing for us to be a high-end brand, and we can have more opportunities and space.
It is difficult to say for the expected sales of the Nashi U Pro. The sales of about 3000 vehicles a month this year is an easy target to achieve, and there may be more next year.
The channels of Nashi car include direct-operated stores and distribution stores, which are mainly located in first-and second-tier cities. By the end of this year, the number of direct stores will reach nearly 80, and the number of distribution stores will exceed 150 by the end of this year, covering 260 cities. This year, the dealer's plan is more to optimize, constantly cultivate and improve the overall quality.
