SMM: in the second quarter, the Mercedes-Benz brand further strengthened its ties with customers through digital services, and the high flexibility of its global dealers, attractive product portfolio and brand strength are all reflected in car sales: global sales of the Mercedes-Benz brand rose slightly by 0.6% year-on-year in June. In the second quarter, Mercedes-Benz sold a new record in the Asia-Pacific region. Since the beginning of the year, Mercedes-Benz has outperformed the overall car market in its home market in Germany and other markets in Europe, and remains a leader in the luxury car market in the United States.
According to Daimler's official sales figures, in the first half of this year, the Mercedes-Benz brand sold 935089 vehicles worldwide, down 17.6% from the same period last year. The global delivery volume of the smart brand was 10101, down 83.3% from the same period last year. Mercedes-Benz and Smart sold a total of 945190 vehicles worldwide, down 20.9% from the same period last year.
The pandemic, especially the ban in April and May, led to a 25.6 per cent year-on-year drop in sales of Mercedes-Benz commercial trucks in the first half of the year, with a total of 125946 commercial vans sold, such as Vito, Vito Tourer and Citan. Marcus Breitschwerdt, head of Mercedes-Benz's truck division, said, "although the epidemic blockade has had a great impact on us, our sales of commercial trucks in the region have increased by 35 per cent thanks to the rapid recovery of the Chinese market." In the future, we will continue to promote the electrification of our products. " Overall, more than 1 million Mercedes-Benz passenger cars and commercial vans were delivered in the first half of this year.
Regionally, in Europe, Mercedes-Benz delivered 313490 cars to customers in the first half of the year, down 31.5 per cent from a year earlier. In its home market, Germany, sales of the brand fell 27.9 per cent to 106167, but it is still the country's best-selling luxury car brand.
In the Asia-Pacific region, Mercedes-Benz sales rose 8.9% year-on-year to 259404 vehicles in the second quarter, a record high for the same period, mainly due to Mercedes-Benz's good performance in the Chinese market, where Mercedes-Benz sold 207107 cars in the quarter. 21.6 per cent against the trend. In the first half of this year, Mercedes-Benz delivered 346067 vehicles in China, a slight increase of 0.4 per cent over the same period last year.
In North America, Mercedes-Benz's cumulative delivery fell 16 per cent year-on-year to 146538 vehicles in the first half, of which Mercedes-Benz sold 127207 vehicles in the US market, down 13.7 per cent from a year earlier.
"in the second quarter, the new crown virus epidemic seriously affected our delivery in Europe and North America, but now almost all of our dealerships around the world have reopened," said Britta Seeger, a member of the Daimler Group's board of directors responsible for marketing and sales. At present, customers are very interested in buying, and we have received very positive feedback from many online activities from dealers around the world, which makes us optimistic about the sales trend in the third quarter. Delivery of plug-in hybrids in Europe more than tripled in the first half of this year, and the electrification offensive is expected to continue to have a significant impact on the company's sales in the second half of the year. "
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