According to China Gold's annual report for 2021, the company's total revenue reached 50.758 billion yuan in 2021, completing 106.06% of the board's budgeted sales revenue target of 47.856 billion yuan, compared with 33.788 billion yuan in 2020, an increase of 50.23% over the same period last year. The total profit reached 1.001 billion yuan, 125.13% of the total estimated profit of the board of directors was 800 million yuan, an increase of 59.14% compared with the actual completed value of 629 million yuan in 2020, and the net profit of shareholders belonging to listed companies reached 794 million yuan. 130.38% of the board's budgeted net profit of 609 million yuan, an increase of 58.84% compared with the actual completed value of 500 million yuan in 2020.
According to the report, the company's gold product sales increased significantly over the same period last year, and the year 2020 was affected by the epidemic, resulting in a smaller base in the same period last year, while the influencing factors of the epidemic in the reporting period were lower than those in the previous period, resulting in a substantial increase in operating income this year compared with the previous year. Corresponding to the increase in operating costs.
From January to December 2020, the business income of China's gold is composed of 99.42% from gold jewelry sales and 0.34% from service fees.
The gold jewelry industry experienced a reshuffle during and after the epidemic. The head enterprises rapidly expanded their channels and constantly adjusted their market strategies to adapt to the new competitive environment. From the perspective of the evolution of the pattern, the development trend of the "tripod" situation of Hong Kong-funded brands, international brands and mainland jewelry brands in the domestic jewelry industry is becoming more and more clear. from the growth model, traditional jewelry is still driven by channels, while emerging jewelry is driven by marketing. At present, the domestic jewelry market is gradually realizing the transition from "V" rebound to recovery and stabilization, and mainly presents the following two major characteristics:
(1) the high economic growth of the industry Gold jewelry consumption is recovering rapidly, and gold is selling well under hedging demand and process upgrading. Since July 2020, the growth rate of retail sales of gold jewelry above the quota has gradually recovered, and by November 2021, the growth rate has been higher than the overall growth rate of retail sales above the quota, with a year-on-year growth rate of 29.8% for the whole of 2021. Driven by the consumption promotion policy and festival consumption, the recovery momentum of gold jewelry consumption is increasing, among which the ancient law gold jewelry consumption continues to rise strongly, which has become the main driving force for the recovery of the industry.
(2) the consumer group is getting younger, and the upgrading of gold technology promotes the release of demand for accessories. Unlike the middle-aged and elderly consumers who used to give gifts and preserve value, "millennials" and "generation Z" consumers yearn for social identity, but also want to show their individuality, and the pursuit of the national style and trend has also been extended to the field of gold jewelry. The process upgrade of gold greatly expands the product use scene and meets the diversified and personalized needs of young people in accessories.
The company always adheres to the enterprise spirit of "sincerity and opening stone", and vigorously practices the social responsibility of the central enterprise of "gold for the people and blessings for ten thousand families". The company continues to enhance product innovation and design capabilities, expand market share, enhance brand image, constantly consolidate the competitive advantages of the whole industry chain, and strive to enhance the brand value of "China Gold" and provide consumers with high-quality gold jewelry.
It starts with gold, but not just with gold. The company continues to expand its business scope and tries its best to create a platform for China Gold B2C online shopping malls to provide consumers with a "pleasant, professional and fast" new online shopping experience.
