






In April, the new energy vehicle market once again set off a huge wave of price increases, including Mercedes-Benz, Ulay and other models have announced price increases. With the advent of a new round of price increases, SMM has sorted out the specific price increase announcements of several typical car companies that have recently announced price increases, as follows:
Feifan car:
On April 8, Feifan announced that under the influence of factors such as a sustained sharp rise in the price of raw materials, Feifan will adjust the official guidance prices of the two models on sale, Feifan ER6 and Feifan MARVEL R, by 3,000-10,000 yuan.
The price adjustment will take effect from 00:00 on May 1, and users who previously paid the deposit through official channels such as Feifan Automobile APP and Local Feifan Automobile experience Center will not be affected by the price adjustment.
Lectra Motor:
On April 8, LinkedIn also issued a price adjustment note for its new energy products. It said frankly that due to the rising prices of upstream raw materials and other comprehensive factors, Lecker will raise the official guidance price of its new energy (PHEV plug-in hybrid) products by a range of 2000 yuan to 4000 yuan.
It is reported that the price adjustment covers the entire range of new energy products, including 01PHEV, 05PHEV, 06PHEV and 09PHEV, and the price adjustment will also take effect at 00: 00 on May 1.
GAC Ean:
Also on April 8, GAC Ean announced that the prices of its AION Y, AION S Plus, AION V Plus, AION LX Plus and other related models would be adjusted due to the continued sharp rise in raw material prices, with an overall increase of 6000-10000 yuan.
Unlike the two cases in which the above two did not formally adjust until May 1, the price increase of GAC will take effect on April 8, and customers who have previously paid a deposit in GAC Ean APP will not be affected by this price increase.
Xilai Motor:
On April 10, Xilai said it had decided to adjust the prices of its products due to the rise in global raw material prices. Starting from May 10, 2022, the starting prices of ES8, ES6 and EC6 models will be increased by 10000 yuan, while the starting prices of ET7 and ET5 will remain unchanged. BaaS battery rental price, long-term battery pack battery rental service fee is adjusted from 1480 yuan / month to 1680 yuan / month; standard battery pack battery rental service fee remains unchanged, still 980 yuan / month.
The car purchase and battery rental prices of users who pay ES8, ES6, EC6, ET7 deposit or ET5 deposit before May 9, 2022 will not be affected by this adjustment.
Chery Automobile:
On the evening of April 6, Chery New Energy announced that due to the continued sharp rise in the prices of batteries, chips and other raw materials, the cost of some models on sale continues to rise, and the prices of some models will be raised by 2900 yuan to 5000 yuan. The price adjustment will take effect at 00:00 on April 7.
It is worth mentioning that this is the second price rise of Chery New Energy in nearly a month. On March 17, the prices of two pure electric models, Little Ant and QQ Ice Cream, owned by Chery New Energy, have been raised by 3000 yuan to 4100 yuan. According to Chery New Energy sales staff, Chery Little Ant raised a total of 7000 yuan twice.
Polar Fox car:
Also on April 6, Jihu Motor also announced the news of an imminent price increase. According to its news, due to the rising prices of upstream raw materials and the retrogression of state subsidies, Jihu Motor has decided to make a certain price adjustment for all models of the Polar Fox brand from May 1, 2022, and the specific adjustment plan will be announced before April 30, 2022.
In addition to the above several car companies, in early April, a number of new energy models, such as polar krypton, SAIC Roewe, Lantu, Changan New Energy, Mercedes-Benz, and so on, announced price increases. Among them, the price of polar krypton will be adjusted from May 1, and the specific price increase plan will be announced before April 30; some models of SAIC Roewe i6MAXEV and Roewe Ei5 models will be increased by 3000 yuan-5000 yuan; Lantu FREE pure electric models will be raised by 10,000 yuan from May 1; and Changan New Energy Benz E-Star national version colorful model will be raised by 4000 yuan from April 1.
And Mercedes-Benz also said on April 2 that due to the recent sharp rise in the price of some raw materials and shortages in the global supply chain, it has adjusted the retail prices of some models on sale since April 2. "this is the first time we have made price adjustments for some models in the Chinese market." Mercedes-Benz stressed.
With regard to this round of price increases for new energy vehicles, an executive of an independent brand car company once commented, "what is going up now is based on the pricing of power batteries in the second and third quarters of this year, and another round of price adjustment is expected in August this year." at that time, it will be the price of power batteries in the fourth quarter of this year and the first quarter of next year. "
From the above reasons for the price increases of car companies, we can see that almost all car companies have mentioned the rise in the price of raw materials without exception, and the price rise caused by the shortage of raw materials for power batteries and chips is the main factor driving the price rise of car companies.
According to the spot price of SMM, as of April 11, the average spot price of domestic battery-grade lithium carbonate was 500000 yuan / ton, down 1500 yuan / ton today, but the overall price is still high, up 222000 yuan / ton compared with 278000 yuan / ton at the beginning of the year.
"Click to view the spot market of SMM new energy products.
Liang Rui, vice president of power battery maker Xin Wangda, calculated that lithium carbonate rose by 100000 yuan per ton, which means that the power battery rose by 0.06 yuan to 0.07 yuan per Wh. According to this calculation, according to the live 65kWh of pure electric models, the battery cost of each car alone will increase by about 15000 yuan.
However, under the heavy attack of the Ministry of Industry and Information Technology and other departments, the rise in lithium carbonate prices has slowed significantly. And according to the latest research by SMM, at present, the supply side of lithium carbonate fundamentals continues to increase at the end of maintenance, the climbing of new production capacity and superimposed salt lake increment, and the overall supply continues to rise; but on the demand side, the demand for the four major cathode materials this month declined due to reduced orders, and in the case of increased supply and reduced demand, resistance to high-priced lithium still exists downstream, driven by market sentiment, SMM expects the price of lithium carbonate to decline slightly in the future. "View details
Cui Dongshu, the bus association, also said that at present, the price of raw materials has gradually stabilized. Cui Dongshu has previously explained the reasons for the price rise of car companies. He said that since the beginning of this year, the rise in the price of raw materials has led to a rise in the price of power batteries much faster than expected in the industry. Some battery companies have changed the rules of price negotiation, and prices have been negotiated and started every quarter, resulting in great pressure on some car companies. The cost pressure can only be alleviated by raising prices.
He Xiaopeng, chairman of Xiaopeng Automobile, gave his vision for the future of power batteries in a speech not long ago. He predicts that the shortage of battery supply may not ease until the second and third quarters of next year. And expect that in the third quarter of this year, raw materials can stop rising, and may even achieve a steady decline.
However, even though new energy vehicle companies have raised prices in turn, the relevant data on domestic new energy vehicles in March are still outstanding. According to the latest data released by the China Automobile Association, domestic production and sales of new energy vehicles completed 465000 and 484000 respectively in March, an increase of 1.1 times over the same period last year. From January to March, the production and sales of new energy vehicles completed 1.293 million and 1.257 million respectively, an increase of 1.4 times over the same period last year.
In terms of power batteries, according to the China Automotive Power Battery Industry Innovation Alliance, sales of power batteries in China reached 24.5GWh in March, an increase of 175.3% over the same period last year. In terms of loading capacity, China's power battery loading 21.4Gwh in March increased 138.0% compared with the same period last year. From January to March, China's cumulative power battery loading 51.3Gwh increased by 120.7% over the same period last year.
For the future development of the automobile industry, the China Automobile Association believes that the future will face the triple pressure of demand contraction, supply shock and expected weakening, and the task of stabilizing growth is very arduous. Local governments should refine the national policies and measures to stabilize growth as soon as possible, and enterprises should continue to take effective measures. At the same time, we also suggest that government departments introduce policies and measures to promote automobile consumption, including the previous effective policy of halving purchase tax.
It should be noted that this round of epidemic in Shanghai once led to the suspension of production by many car companies, including Tesla, SAIC, Volkswagen, and so on. In this regard, the Federation of cars estimates that the epidemic in Shanghai and other places is expected to bring 20% of the production loss to the automobile industry. Cui Dongshu said that at present, the car Federation has not adjusted its annual sales forecast, maintaining a sales forecast of 5.5 million new energy vehicles, but is expected to make a downgrade forecast for fuel vehicle sales later.
For queries, please contact Lemon Zhao at lemonzhao@smm.cn
For more information on how to access our research reports, please email service.en@smm.cn