SMM: after many months, SAIC's monthly sales have returned to 500000, which is also its first monthly sales breakthrough of 500000 vehicles this year. SAIC sold 504000 vehicles in August, up 3.57 per cent from a year earlier, thanks to the recovery of its passenger car sector and strong growth in commercial vehicles. SAIC officials say it has achieved positive growth for five consecutive months since April.
With the addition of new cars, the decline of the two joint ventures has narrowed.
Although SAIC Volkswagen and SAIC GM, the two major joint ventures of SAIC, did not see positive growth in August, their cumulative sales in the first eight months were significantly smaller than the previous decline. Among them, SAIC-Volkswagen sold 145000 vehicles in August, and this year's cumulative sales reached 856000, down 29.53 per cent from a year earlier. SAIC GM's August sales fell slightly to 129000 vehicles from a year earlier, narrowing the cumulative decline to 26.05 per cent in the first eight months.
Compared with the serious setbacks in production and sales caused by the epidemic in the first quarter of this year, SAIC-Volkswagen and SAIC-GM have significantly recovered their monthly sales since May this year, which can not be separated from the promotion of terminal promotions such as the Shanghai 55 Shopping Festival. At the same time, it is also closely related to the introduction of blockbuster new cars by both joint ventures in the first half of the year.
It is understood that since the beginning of this year, SAIC GM's three major brands have added new products, among which Cadillac brand launched Cadillac CT4, Buick brand in the first half of the year. Cadillac Buick brand has new GL8, Anke S and so on, and Chevrolet has joined the first large and medium-sized SUV trailblazer. However, at this stage, among the three major brands of SAIC GM, only the Buick brand has maintained a good growth trend, while the other two brands have declined to varying degrees.
This past August, Chevrolet launched the 2021 Marebo XL, the biggest change is the replacement of the previous 1.3T three-cylinder engine with SAIC GM's 1.5T in-line four-cylinder turbocharged engine. SAIC GM's move was also indirectly announced that its previously vigorously promoted three-cylinder engine strategy was not accepted by consumers and ended in failure.
Gaishi Automotive Research Institute analysis pointed out that SAIC GM's return to the four-cylinder engine is its performance of compromise to the market. Following the increase of 1.5L four-cylinder engine in the new Yinglang in the first half of this year and the return to the hot-selling situation before, SAIC GM has restored the four-cylinder engine on the Marebo XL, hoping to enhance the market rate of Mirebo XL by the introduction of four-cylinder engine, thereby driving the promotion of Chevrolet sales.
For SAIC-Volkswagen, its blockbuster new car launched this year should be majestic. Now, while the production capacity has not been fully released, the monthly sales of this model have been maintained at more than 2000 vehicles, and it has performed well in the high-end business MPV field. Next, SAIC-Volkswagen will also launch Tuguan X, mid-term revamped Huieng, and the first ID.. Family car. The industry believes that the entry of these new models into the market will help SAIC-Volkswagen improve its product layout, which in turn will help its overall sales outperform the market this year.
SAIC passenger cars fell slightly, SAIC GM Wuling showed double-digit growth
SAIC passenger car sales exceeded 50,000 in August, down 1.2% from a year earlier. From January to August this year, SAIC passenger cars continue the downward trend as a whole, but the decline is gradually slowing down. The Global Automotive Research Institute believes that the slower decline of SAIC passenger cars is related to the hot sales of its recently launched Roewe RX5 PLUS and the third-generation Mingjue 6. Data show that the Roewe RX5 PLUS has been on the market for less than three months, and its cumulative sales have exceeded 36000. In addition, the Roewe i5 is also selling well in August, leaping to the first echelon of domestic car sales with a monthly sales of 11400 vehicles.
The cumulative sales of Roewe RX5 PLUS has exceeded 36000 units (photo source: SAIC Roewe official website)
This year, under the "Mission 100s" brand rejuvenation strategy, Mingjue pioneered the third-generation Meijue 6, which is now growing into a sales pillar under the brand name. According to the news released by SAIC Mingjue, the first SUV of Mingjue's new strategy will be launched soon, which will be named "MG pilot" and will become Mingjue's new flagship model after its launch. According to this, the future MG pilot will become the sales responsibility of SAIC Mingjue in the field of SUV.
Since SAIC GM Wuling became a regular employee in April, it has maintained positive growth for five consecutive months, with sales growth of 16.54% in August compared with the same period last year.
The industry believes that the rapid warming of SAIC GM Wuling sales is related to the simultaneous efforts of the two major brands Wuling and New Baojun. Among them, after a year of market polishing, the intelligent characteristics of the new Baojun brand, as well as the sense of value brought about by brand and product upgrading, are being accepted and recognized by more and more users, thus helping its market performance to gradually stabilize; Wuling brand introduced Wuling Global Silver Standard under a new development strategy this year, which can also be seen as the renewal and upgrading of Wuling brand. Now, Wuling Bank's first model, Capgemini, has been mass-produced, and this model is expected to bring more increments to Wuling brand under the trend of consumer upgrading.
SAIC is expected to outperform the market this year.
As a subsidiary of SAIC Group, which adopts both business and passenger development strategy, SAIC Chase also showed significant growth in August, in which pickups and light passengers grew significantly and became the main sales force of SAIC Chase. In addition, SAIC-Volkswagen is also actively laying out in the field of new energy. According to the official introduction of SAIC Chase, in addition to EUNIQ 5 and EUNIQ 6 new energy models, its first hydrogen fuel cell MPV EUNIQ 7 will be launched in the near future. At that time, the power types of SAIC Datong's new energy products will be further expanded.
According to data provided by SAIC, SAIC sold 25000 new energy vehicles in August, up 51.8 percent from a year earlier, while overseas sales of its own brands were 19000, up 27.6 percent from a year earlier. From January to August this year, SAIC's overseas sales reached 179000 vehicles, accounting for 1/3 of the total overseas sales of Chinese auto companies.
GM believes that SAIC's sales broke through the 500000-unit mark in August, sending a positive signal of further recovery in the traditional off-season, indicating that its annual sales decline is expected to narrow further. Earlier, SAIC said in its semi-annual report that its sales target for this year was to outperform the market due to the severe damage to automobile production and sales in the first half of the year due to the epidemic. Next, with the arrival of the peak sales season of Jinjiu Silver Ten, coupled with the gradual growth of new models launched by its subsidiaries in the first half of the year, SAIC is expected to outperform the market for the whole year.
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