SMM News: in the first half of 2020, the real estate industry experienced turbulence and twists and turns from a brief freeze to recovery after the epidemic, which also posed new challenges to the safe and steady development of real estate enterprises against the trend. In this round of challenges, the development of Beijing Investment Corporation, which takes the integrated development of rail vehicle bases as its core competitive advantage, smoothly passed through the shock wave of the epidemic and handed over excellent answers.
During the reporting period, the company realized operating income of 2.0477982 billion yuan, an increase of 74.3% over the same period last year. Of the main business income, real estate sales and leasing income were 1.9717968 billion yuan and 42.3136 million yuan, respectively. Net profit belonging to shareholders of listed companies was 112.0321 million yuan, up 25% from the same period last year.
While the operating indicators are growing steadily, the financing structure for the development of BIC has been continuously optimized, the scale of assets has been further expanded, the basic management has been continuously improved, and a safe corporate chassis has been maintained in a fluctuating environment.
Years of deep cultivation of TOD blue sea market, the formation of a unique development model, the achievement of Beijing Investment Development to meet challenges, steady development of professional ability and a strong moat.
The base camp made efforts, and the performance increased by 85% against the trend.
Affected by the epidemic in the first half of the year, the sales of real estate enterprises are generally under pressure, but the development of Beijing Investment Corporation has achieved a substantial increase in performance under the severe market situation. According to the semi-annual report, the company's signed sales of various projects totaled 4.437 billion yuan in the first half of the year, an increase of 85% compared with the same period last year, showing good performance growth resilience.
Under the strategy of "taking root in Beijing and flourishing the whole country", the development base of Beijing Investment Corporation continues to make efforts. The signed sales and operating income in the first half of the year mainly come from projects in the Beijing area, and the operating income in the Beijing area accounts for 97.98% of the total business income.
A particularly prominent project in the Beijing area is the Beijing Investment Development Zhenyufu, which is located on the fourth Ring Road of Fengtai. The first half of the year opened twice and both caught up with the outbreak of the epidemic. Through innovative online marketing, the project achieved a miracle of hot sales against the trend: the removal rate of more than 300 houses in the first phase was as high as more than 90 percent, and the more than 100 houses promoted in the second phase sold out in only two days. As a result, Zhenyufu has become a rare online celebrity in the market through two epidemic cycles.
In addition, the north corridor Huxing model launched by Zhenyufu based on accurate customer research has also been highly recognized by the market and customers, showing the internal skills of the products that have been steadily polished and improved over the years.
In-depth study of customer needs, multi-dimensional innovation breakthrough
From the point of view of the development of Beijing Investment Corporation, the key to continuously building the core competitiveness of track property development is to dig deep into customer demand and practice the concept of TOD intelligent ecosystem with customer thinking.
Customer research is the core grasp of "TOD intelligent ecosystem". At present, the development of JIC has formed a relatively perfect customer research system, which can achieve accurate positioning based on deep needs by finding the fit point between customers and the project, so as to further improve product quality.
In the face of the sudden epidemic at the beginning of this year, the Beijing Investment Development customer research team immediately launched an in-depth investigation on the customer's home experience under the epidemic, and through one-on-one in-depth interviews, described the owners' deep-seated needs and aspirations for the community, accurately studied and assessed the new needs of the owners under the epidemic, and upgraded their quality from many aspects, such as community health protection, convenient services, and building of the owners' community.
In order to meet the needs of customers to see and choose houses during the epidemic, and to provide consumers with the intention of buying houses to provide a convenient way to buy homes, JIC developed and innovated and launched an online sales exhibition center, creating a new channel for online interaction with consumers. Jingtou Development online Exhibition Center integrates many functions, such as brand promotion, enterprise introduction, project overview, house purchase consultation, live viewing and so on, and provides full-dimensional and three-dimensional services to solve the pain points of customers buying houses during the epidemic.
In the aspect of building the owner community and innovating the colorful community life, Beijing Investment Development holds all kinds of rich community cultural activities every month, through which it builds the communication bridge between the property and the owners, the owners and the owners, and activates the community culture and neighborhood atmosphere, so that every owner can feel the happiness of living in the community. In the first half of the year, various development projects of Beijing Investment Corporation successively carried out a series of owner activities, such as "cute Party" theme activities, VR movie viewing experience, 7FRES Seven fresh Bazaars, handmade "wonderful hands", exploration of the vast universe, and so on, enriching the spare time life of community residents and being widely welcomed and recognized by community residents.
Beijing Investment Corporation (JIC) has won a place in the market by keenly studying market trends, deeply insight into customer needs, and constantly improving the quality of products and services.
Product upgrade iteration, TOD intelligent ecosystem blossoms in an all-round way
After more than a decade of ploughing the TOD industry, JIC has become more adept at cost control, development progress, quality management and product effect presentation of TOD projects, and has an absolute competitive advantage in this subdivision field.
Since the innovative development concept of "TOD smart ecosystem" was put forward in 2018, the development of BTIC is based on providing sustainable services to cities, subways and citizens, constantly evolving the concept, and applying the results of evolution to practice, so as to realize the upgrade and iteration of "TOD smart ecosystem" products.
The Lanshan project officially opened the exhibition center on July 25 in the Beijing base camp of Beijing Investment Corporation, which has received extensive market attention. As a fourth-generation TOD upgrade masterpiece, Lanshan adheres to the development concept of "TOD intelligent ecosystem" to build a 300000-square-meter TOD one-stop Daxishan green eco-city complex at the first station of Metro Line 16. The project integrates architecture into nature, forming an overall pattern of "three districts in one, three layers and one courtyard", and uses flexible routes and diverse planting to create four major life scenes: ecological greening, healthy leisure, neighborhood social interaction and family amusement.
Wuxi Yuyi Tiancheng, which was also unveiled in the second half of the year, represents the implementation of version 5.0 of the "TOD Smart Biosphere" developed by Beijing Investment Corporation. Yuli Tiancheng is not only the first application of the development concept of "TOD Wisdom Biosphere" in Wuxi, but also an important stop in the process of "rooted in Beijing and prosperous country". Therefore, Beijing Investment Investment has devoted all its efforts to the Wuxi Yuli Tiancheng project, with "Ecology, Wisdom and Happiness" as the theme, considering the residential pain points of five types of customers and four special groups, so as to achieve a full-age and full-cycle closed loop of happiness. build a community intelligent operation system, layout more happiness scenes, and improve the happiness and efficiency of urban human settlements in an all-round way.
From 4. 0 to 5. 0, from Beijing to Wuxi, the development of the "TOD smart ecosystem" is ushering in the full blossom of product iteration and layout.
As the innovative concept of "TOD intelligent ecosystem" has been popularized in more cities across the country, the development of Jingtou will continue to benefit cities, subways and citizens, stimulate urban happiness and vitality, promote regional economic development, and bring "subway integrated and intensive life" to more people. And the development of Beijing Investment can also rely on its unique competitive advantage, continue to break through the clouds and fog, promote the TOD market segment and the healthy and sustainable development of the real estate industry as a whole.
"Click to sign up: 2020 Fifth China Electrotechnical Materials supply and demand Trade Summit
Scan the code to participate in the meeting or apply to join the SMM Electrical Industry Exchange Group