Tesla collected 800 million subsidies in half a year.

SMM: people once thought that 2019 was the lowest point in the economy and the last darkness before dawn, but the outbreak in early 2020 slapped everyone in the face. Various industries, which have been trapped in capital for a long time, have been hit hard again, and the fledgling new energy car market has not been spared.

According to the statistics of the Federation of passengers, the total wholesale number of new energy vehicles in China in the first half of 2020 was 328600, down 38.61 percent from the same period last year. In the general environment of depressed car market and sluggish consumption, Tesla went up against the wind and slaughtered the list one after another.

First, with the insured volume of 46508 vehicles, Tesla successfully topped the list of domestic electric vehicles in the first half of this year, surpassing the sum of the insured volume of Chuanqi AION.S, Baojun E100 and Lulai ES6.

(source: data on compulsory traffic insurance)

Looking at the data in June this year alone, Tesla's domestic Model 3 hit an all-time high with wholesale sales of 14954 vehicles. Then, in the passenger car sales rankings of Beijing, Shanghai, Shenzhen and other first-tier cities, Tesla took the lead with sales 2-3 times higher than the second place.

(source: data on compulsory traffic insurance)

It is worth mentioning that the ranking also covers traditional fuel vehicles. But even if Mercedes-Benz, BMW and other established famous enterprises are in the list, Tesla can still break out of the siege and win with an absolute advantage, it is not too much to say that it is sweeping thousands of troops.

Tesla unexpectedly crossed the electric car, pointed directly at the deep-rooted fuel car and "won a complete victory." as a result, the electric car, which had always wanted to compete with Tesla, was discouraged. I can't help but have the person in charge of the car company cry, "this is simply a disaster of destruction."

Tesla monopolizes more than 800 million yuan in subsidies

It would be fine if it was just a big increase in sales, but Tesla also quietly grabbed a lot of new energy subsidies.

The two models of domestic Tesla Model 3 were officially selected into the catalogue of recommended models for the promotion and application of new energy vehicles at the end of last year and March 2020, respectively, and successfully got the subsidy "token".

According to the new subsidy rules issued on April 24 this year, there is a transitional period from April 23, 2020 to July 22, 2020, during which subsidies will be granted according to 0.5 times the corresponding standard in 2019.

In other words, the subsidy amount from January to April 2020 will still be calculated according to the 2019 subsidy standard for new energy vehicles (see table below), while the transitional period from May to June will be calculated in accordance with the above notice.

(figure: 2019 subsidy standard for new energy passenger vehicles)

Based on this calculation, the reference allowances for Tesla Tesla's Model3 long-range version (car model TSL7000BEVBR0, mileage is 668km) and Tesla Model3 standard version (car model TSL7000BEVAR0, mileage 445/455km) from January to April are 27500 yuan and 24750 yuan, while those from May to June are 13750 yuan and 12375 yuan.

According to the traffic insurance data, the domestic insurance volume of Tesla Model3 long-lasting version is 1 from January to April and 1537 from May to June; the domestic insurance volume of Tesla Model3 standard continued version is 20168 from January to April and 24802 from May to June. Combined with the above single unit subsidy amount, it is finally calculated that Tesla received a total subsidy of about 827 million yuan in the first half of the year.

In addition, traffic insurance data show that the cumulative insurance volume of pure electric vehicles in China in the first half of 2020 was 227882, of which 116498 were insured from January to April and 111384 from May to June.

Because Tesla's subsidy standard is almost the highest in China, the total amount of subsidy received by the national pure electric vehicle market in the first half of the year can be roughly calculated by using its subsidy reference amount.

In addition, due to the relatively small amount of insurance in the first half of the long-term flight version of Tesla, it is of more reference significance to choose the subsidy amount of the standard version. According to the calculation, the bicycle subsidy for pure electric vehicles is 24750 yuan from January to April and 12375 yuan during the transition period from May to June. Finally, it is roughly calculated that the maximum amount of total subsidy for pure electric vehicles in the first half of the year is about 4.262 billion yuan.

This means that Tesla alone took at least 19.4% of the share!

This has caused strong dissatisfaction in the industry: "China's new energy subsidies are about to become Tesla's' direct subsidy 'and' special subsidy'."

You know, for China's electric vehicle industry, new energy subsidies are fundamental to survival. The number of these subsidies is limited, and from time to time, as the policy narrows, new car-building forces continue to squeeze into the track, making the few subsidies even more in short supply.

But under this kind of survival dilemma of "more monks and less meat", Tesla was dominant and took away more than 800 million of the subsidy share at once, which is equivalent to moving the "cheese" of all new energy vehicles. It is not surprising that Tesla has become the target of public criticism.

Battery life is not the key for consumers to choose Tesla.

Tesla's brave performance is almost a slap in the head for all car companies, especially for domestic electric car companies.

For a long time, major electric car companies and new car-building forces have been rubbing their hands secretly, in order to one day compete with Tesla, who is recklessly galloping in China's automobile market, and fight a beautiful turnaround.

To this end, they work hard, while desperately absorbing capital, technology, policies, and other nutrients to strengthen themselves, while at the same time aiming at several major defects of Tesla's products that have been criticized, such as low mileage, serious power outage, rough craftsmanship, low performance-to-price ratio, and so on, they firmly believe that as long as their products can avoid the above weaknesses that Tesla was "complained about", they firmly believe that as long as their products can avoid the above weaknesses that Tesla has been "complained about", Even if you do not hesitate to achieve excellence, it is the best response to the inner needs of consumers, and then you can naturally win the favor of consumers, thus snatching more "cakes" from Tesla as you wish.

In recent years, watching the mileage of domestic electric cars getting longer and longer, even far more than Tesla, in the end, Tesla found that "only a car with a range of 445km has done everything."

The way Tesla won the market puzzled everyone. A lot of car companies can't find a clue at all, just ask themselves over and over again: isn't "mileage anxiety" the pain point that consumers and the industry are most eager to solve right now?

As it turns out, it may not be.

As long as a separate comparison of Tesla domestic Model 3 two models with different mileage insurance data can be clear.

As can be seen from the table below, the standard mileage 445/455km sold 44970 vehicles in the first half of the year, accounting for 96.69% of the total sales, while the long range 668km sold only 1538 vehicles, accounting for 3.31% of the total sales.

As ideal car founder Li Xiang said, "most people have not yet figured out how Tesla won," but what is certain is that the mileage that domestic electric car companies persevere in specializing in is neither the reason for Tesla to win, nor the direction that should be applied to Standard Tesla.

Recruiting workers to build a factory, Tesla continued to run frantically.

Although the circle hated Tesla "tooth itching", but this did not hinder Tesla to continue to move forward.

According to foreign media reports, Tesla plans to significantly increase the delivery of electric vehicles to more than 300,000 in the second half of the year, nearly double that in the first half of the year.

At the same time, Tesla is constantly recruiting and building new factories. It is reported that Tesla is likely to build a third vehicle factory in the northeast of the United States and a second super factory in Chongqing, China.

In addition, in response to the rising subsidy threshold in China, Tesla said he expected the domestic parts rate of his products to reach 80 per cent or higher by the end of this year. The continuous improvement of the level of localization will undoubtedly win more room for Tesla to reduce prices.

Compared with similar competitors, the current pricing of Tesla's domestic Model3 has been much higher, but consumers are still willing to pay the bill, even if they have to wait in line for a year and a half to pick up the car. High performance-to-price ratio has always been the main selling point of domestic cars, and if Tesla, who has a strong brand appeal, really announces a price reduction in the future, it will be a fatal blow to most car companies, especially domestic ones.

Price reduction is terrible, but compared with this thing that does not know when it will happen, Tesla is obviously defective, but he can still "lie down and win" again and again for no reason, which really makes people shudder.

Click to understand and sign up for the 2020 China Automotive New Materials Application Summit Forum.

Please fill in your personal information on the last page and the meeting staff will contact you later!