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Suzhou reappears the 10 billion local real estate enterprise giant Bi Wanrong and the local state-owned enterprises compete on the same stage.
Sep 3,2020 08:29CST
Source:Viewpoint real estate network
The content below was translated by Tencent automatically for reference.

SMM News: due to the broadcast of the movie "eight hundred", its shooting venue, Yangchenghu Peninsula, Suzhou Industrial Park, was once again a hot search.

In fact, with the upgrading of transport facilities such as high-speed rail, Suzhou is only half an hour away from Shanghai, taking on the spillover part of Shanghai's economy. It has always been a highland where real estate enterprises compete for land storage, which is no less intense than that of Hangzhou.

Just after the China News Conference, housing companies have acquired more land and thick granaries in the open soil auction market, to a greater extent, considering the development and harvest in the next 2-3 years.

On September 2, the main urban area of Suzhou concentrated on the transfer of seven homesteads, which are located in Linhu Town, Luzhi Town, Xiangcheng District, Hushuguan Town of High-tech Zone and Industrial Park in Wuzhong District, with a total starting price of 9.762 billion yuan and a total transfer area of 348700 square meters. the total construction area is 737700 square meters.

Before the auction started on the same day, according to local market news, the above sites had been quoted by real estate companies, of which plot 2020murWG-58 of Sudi was the fiercest, with as many as 33 registered real estate companies, including Vanke, country Garden, China Shipping, Rongchuang, Poly and so on.

"you can't beat the head of real estate enterprises and state-owned enterprises at all." An industry insiders sighed, "judging from the results of land sales in Suzhou today, the better plots are basically acquired by TOP5 housing enterprises."

According to the opinion real estate new media, the final seven plots were sold successfully, with a total transaction price of 10.991 billion yuan. in addition to the three giants of real estate enterprises, such as country Garden, Vanke and Sunac, there are also state-owned enterprise backgrounds Chuangyuan, Construction Group, Suzhou Hengtai commercial home ownership.

The prefecture and city of Suzhou is heating up.

Recently, there has been a lot of discussion about Suzhou. In addition to movies, the situation of the property market in Suzhou has been paid close attention to by the market. In the first half of 2019, house prices in Suzhou rose by more than 30%, ranking among the highest in the country, but the subsequent regulation and control policies made Suzhou "once back to pre-liberation."

In 2020, under the influence of the epidemic, superimposed by the factors of the regulation and control policy of the property market, the Suzhou property market showed a simultaneous decline in volume and prices from July to August, and many voices in the market thought that the Suzhou property market was not as expected and would continue for a period of time.

At the same time, to the "Golden Nine and Silver Ten", the new supply of Suzhou may usher in the best part in the second half of the year, the supply of new houses continues to rise, the phenomenon of first-and second-hand houses hanging upside down exists, and the market competition is still fierce.

Reflected in the land market, Suzhou homestead market still attracts many housing enterprises to compete for it. And this concentrated transfer of 7 homesteads, are premium transactions, many parcels quote more than the stop price, enter the one-time quotation stage.

The first piece of land sold is No. 57 Wuzhong District homestead. After the price of the land reached 694 million yuan, it was finally won by Suzhou New Building Materials Housing Development Co., Ltd. (Chuangyuan) with an one-time offer of 699 million yuan, with a premium rate of 13.85%. The transaction floor price is 8539 yuan per square meter.

According to the information, Suzhou New Building Materials Housing Development Co., Ltd. is 43.97% owned by Suzhou Chuangyuan Investment and Development (Group) Co., Ltd., which is wholly owned by Suzhou State-owned assets Supervision and Administration Commission.

Chuangyuan Investment won the land, located in Wuzhong Linhu plate, land requirements for residential units not less than 90 square meters. At present, the floor price in this plate is 7500 yuan / square meter, and the surrounding items on sale include Hean Garden, Olympic Garden View Yunyue Court, Linlan Garden, etc., with average prices ranging from 162yuan / square meter to 17000 yuan / square meter.

In addition, the two adjacent plots numbered 63 and 64 in Suzhou Industrial Park, just across the street, are located in Shengpu Street. After several rounds of quotations, they were won by Suzhou Hengtai Commercial Real Estate and Housing Construction Group under the Suzhou Industrial Park Management Committee at a transaction price of 2.273 billion yuan and 1.76 billion yuan respectively.

Among them, the Construction Group won the highest floor price of the land sold at this site with a floor price of 20244 yuan per square meter, with a premium rate of 12.46%.

Industry insiders said that the floor price of lot 64 broke through 20,000 yuan / square meter, and the future price is expected to exceed 30,000 yuan / square meter. It is understood that the location advantages of these two plots are obvious, close to Zhongxin Avenue, transportation is more convenient, and commercial, education and other supporting facilities are complete.

In contrast, the other four plots were more intense. The four homesteads won by country Garden, Vanke and Rongchuang all reached the halfway price and entered the one-time quotation stage.

Among them, plot 60 was the land with the highest auction price and the largest sold area from the same day. When the 15th round quoted 2.722 billion yuan, it exceeded the stop price. Finally, Vanke obtained Xiangcheng District Yuan and plate homestead for 2.727 billion yuan, with a premium rate of 14%. The transaction floor price is 17100 yuan per square meter.

The land has a sold area of 63800 square meters, a volume ratio of 1-2.5, a construction area of 159400 square meters, a total auction price of 2.392 billion yuan and a floor price of 15000 yuan per square meter. There are many buildings for sale near the plot, the average price of semifinished housing is about 25000 yuan / square meter, and the average price of high-level decoration is 28000 yuan / square meter.

According to the opinion real estate new media, this land acquisition is the first land acquisition in Suzhou in the open market of Vanke this year, and the cost of land acquisition is not low. This time, Vanke is determined to fill the position, while in Suzhou, Vanke's performance is not poor.

Vanke said at the interim results meeting that the top 10 cities of the group's sales amount included Suzhou, which was located before Beijing. At the same time, Suzhou's sales exceeded 10 billion yuan, contributing to Vanke's sales of 132.26 billion yuan in the Shanghai region in the first half of the year.

Market data show that in the first half of the year, Vanke ranked second among the top five real estate companies in Suzhou with a turnover of more than 12.5 billion, with an equity value of about 6.639 billion.

Country Garden even takes two places.

This Suzhou 10 billion soil auction, mainly to the head of real estate enterprises to take land, in which country Garden won two homesteads in a row, not losing Vanke.

It is understood that 58 Homestead in Luzhi Town, Wuzhong District, was the first to break through the stop price before the shooting started. At that time, the price was 1.336 billion yuan, and the floor price was 12436 yuan per square meter. Another plot in Huangdai Town, Xiangcheng District, was near Suzhou Evergrande Yuelong Bay. There was no quotation for the site before the auction began.

After 17 rounds of bidding, country Garden was the first to bid for 58 homestead with an one-time price of 1.337 billion yuan, with a floor price of 124.48 million yuan per square meter, with a premium rate of 14.2 percent. Then 61 homestead was awarded with 1.202 billion yuan, with a floor price of 104.83 million yuan per square meter, with a premium rate of 13.57 percent. The total cost is 2.539 billion yuan.

The most concerned homestead at No. 58 Guizhi Town, the average price of new projects sold around is between 23000 yuan and 25000 yuan per square meter, and the supply of new houses in the plate is relatively abundant. In addition, the surrounding second-hand projects include Nanshan Villa, Xuhui Hefeng, Sunshine City Lijingwan and other projects, with an average price of 21000-26000 yuan per square meter.

The transfer requirements show that the area of a single apartment on lot 58 shall not be less than 100 square meters. Plot 61 is planned to have a school, and at the same time, it is required that the size of small apartments under 100m2 shall not exceed 15% of the total capacity, and that the rest of the apartments must be larger than 100sqm. The decoration standard for finished houses shall not be less than 1000 yuan / sqm.

Country Garden Suzhou regional executives have publicly said that country Garden still attaches great importance to investment in Suzhou, is a very promising area. It is understood that country Garden has been developed in Suzhou for six years.

Entering the main city of Suzhou for the first time was the last soil auction on December 31, 2014. after several rounds of bidding, country Garden and Tongliang real estate won the homestead in Tongan Town, High-tech Zone, with a total price of 89 million yuan and a floor price of 1978 yuan per square meter. this land is also the second project for country Garden to enter Greater Suzhou after Zhangjiagang.

Although it has not been long since entering Suzhou, from the point of view of the provincial layout project, Jiangsu Province is already the second province of country Garden after Guangdong Province.

By the end of 2019, there were 2512 projects in the mainland of country Garden, including 517 in Guangdong and 298 in Jiangsu. Suzhou accounted for 5 of the top 100 projects sold under equity contracts.

In addition, the total saleable construction area of country Garden in Jiangsu is 42.8736 million square meters, accounting for 9% of the total land storage, and the contract sales of rights and interests account for 11%. If the total sales of rights and interests of country Garden last year is 552.2 billion yuan, the sales of rights and interests in Jiangsu will reach 60.742 billion yuan in 2019.

Since the beginning of this year, country Garden has stepped up its efforts to seize land in the Yangtze River Delta, especially in Suzhou in the second half of the year. According to incomplete statistics, from June to August, country Garden won four Suzhou homesteads worth more than 5.5 billion yuan, which were located in Mudu Town in Wuzhong, Zhangjiagang, Changshu Cultural District and Gaoxin Tongan Town, with a premium rate of more than 13%.

At present, judging from the development of developers in Suzhou, country Garden has not yet achieved a leading position, and developers with the strength to compete in the top three in Suzhou also include Suzhou Hi-Tech, Wharf, Vanke, Sunchuang, China Shipping, Longhu, Renheng, etc., the challenges are still not small, and it remains to be seen whether they can increase their market share in Suzhou in the future.

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