In 18 years, China's automobile market experienced 28 years of "negative growth" for the first time. In the fourth quarter, the automobile production and sales data continued to decline, and the "car market cold winter" gradually approached. Cooling car consumption is one of the main reasons for slowing domestic consumption growth (according to data released on January 14 by the China Association of Automobile Manufacturers, 28.081 million vehicles were sold in 2018, down 2.8 per cent from a year earlier). In the first quarter of 19, the national automobile new policy came out frequently, which not only boosted the investment confidence of the automobile industry, but also promoted the repair of the low demand expectation of the upstream plate steel in the short term, and formed the strong support to the steel price:

1. The policy of "going to the countryside again" is restarted:

The policy emphasizes that "in order to promote the upgrading of rural vehicles, where conditions permit, rural residents may scrap three-wheeled vehicles, purchase goods vehicles of 3.5 tons or less or passenger vehicles with emissions of 1.6 litres or less, and give them appropriate subsidies. Drive rural car consumption. "

So far, a total of 11 auto companies have responded to the "car going to the countryside" policy. One after another announced the "car to the countryside" subsidy program (Changan Auchan, FAW-Volkswagen, seahorse car, Beijing Automobile, FAW Pentium, SAIC Volkswagen, FAW Mazda, Futian Automobile, Great Wall Harvard, Chery Automobile, Changan Ford and other brands). Among them, SAIC Volkswagen, which participates in the whole system model subsidy, can subsidize up to 30000 yuan; Chery Automobile can enjoy a maximum subsidy of 5000 yuan; and Hippocampal Automobile will launch preferential activities such as "halving the purchase tax" and "five-year loans, thousands of yuan a month." From the national level, the launch of the "car to the countryside" is hoped to promote the consumption of the automobile market through the upgrading of rural areas. For car companies, the 'car to the countryside' policy is a good opportunity to speed up the sale of cars.

2. New Energy vehicle retrogression New deal:

In the general cold winter in the industry, 18 years of new energy vehicle sales continued to maintain rapid growth. Sales of new energy vehicles for the whole year were 1.256 million, up 61.7 per cent from a year earlier. The CAAC expects to sell 1.6 million new energy vehicles in 2019. In order to further promote consumption and grasp the core development direction, the state continues to optimize the subsidy structure for new energy vehicles:

On February 24, 19, the Ministry of Industry and Information Technology announced the list of the first batch of new energy subsidized models. Among them, the first batch of "recommended models for the Promotion and Application of New Energy vehicles" in 2019 included 106 models from 49 enterprises. Pure electric products a total of 48 enterprises 98 models, plug-in hybrid products a total of 7 enterprises 8 models.

Dong Yang, executive vice president of the China Association of Automobile Industries, responded to details of the new energy subsidy policy in an interview with the media on March 2. He said that the subsidy policy for new energy vehicles will be released soon, and there will be a major adjustment in land compensation. "if you make up for the land, you don't make up the car. The direction is to replenish the electricity."

3. The implementation of the "National six" policy has been postponed to win more buffer time for domestic cars:

Last year, the domestic automobile market caused a lot of noise about the Guofu emission standards, and so far no city has officially implemented them. Following Beijing, Shanghai, Shenzhen and other cities have delayed the implementation of the six national standards, Guangzhou, which was originally scheduled to be implemented on March 1, was also postponed to July 1 in mid-February.

After the cold winter of 2018 and the 2019 Spring Festival, which is not popular enough to open the door, many car companies still have a backlog of inventory on the national five standards, and the postponement of the policy is conducive to the inventory disposal and product adjustment of the major car companies.