Shanghai (Gasgoo)- On June 27, local time, BYD held a brand revitalization press conference in Tunisia, officially introducing three battery electric vehicle (BEV) models to the Tunisian market: the Tang, Dolphin, and Yuan PLUS (locally known as BYD ATTO 3), as well as two plug-in hybrid electric vehicle (PHEV) models: the Destroyer 05 (locally known as BYD KING) and Song PLUS DM-i.
This evet not only updated and enriched BYD's brand image and product lineup in Tunisia but also marked a key step in BYD's strategy to deepen its presence in the local new energy market and promote global green travel, following Tunisian President Kais Saied's visit to its global headquarters in early June.
The new energy vehicle (NEV) models launched by BYD this time range from the elegant mid-size SUV Tang to the stylish and practical compact SUV Yuan PLUS, and the space-efficient hatchback Dolphin, comprehensively meeting Tunisian consumers' diverse needs and scenarios for green travel. Additionally, the debut of the Destroyer 05 on the African continent is particularly noteworthy. Its unique marine aesthetic design and advanced DM-i super hybrid technology received immediate acclaim upon its unveiling. The Destroyer 05 and the mid-size SUV Song PLUS DM-i, which also features DM-i super hybrid technology, complement each other perfectly.
AD Huang, General Manager of the Middle East and Africa Sales Division at BYD, stated at the press conference, "Today, BYD is opening a new chapter in Tunisia. As a global leader in NEV sector, we will continue to introduce the best products and cutting-edge technology, fully promoting the electrification transformation of the automotive industry in Tunisia and across Africa."
