BYD’s FANGCHENGBAO launches BAO 8 rugged off-roader, unveils two concepts

Beijing (Gasgoo)- On April 16, FANGCHENGBAO, BYD's professional personalized sub-brand, hosted its spring product launch event, officially unveiling its new product lineup. 

Alongside the BAO 5, which is already on the market, FANGCHENGBAO launched its rugged flagship model, the BAO 8. Additionally, the brand introduced two concept cars, the SUPER 3 concept and the SUPER 9 concept sports car.

Since the launch of its first mass-produced model, the BAO 5, FANGCHENGBAO has seen significant success in the Chinese new energy off-road vehicle market, becoming a signature model that balances off-road capabilities with urban travel. Since its market release in November 2023, the BAO 5’s cumulative delivery volume has reached nearly 20,000 units.

The success of the BAO 5 solidified FANGCHENGBAO's confidence in its personalization approach. At the recent launch event, three new models were unveiled, including the "583" rugged off-roader family, along with the SUPER 9 sports car, diversifying the brand's product portfolio in a short period.

Derived from the previously introduced SUPER 8 concept car, the BAO 8 embodies the aesthetics of a "future starship." The SUPER 3, the concept car of the BAO 3, features exaggerated, three-dimensional futuristic design elements. Similarly, the design of the SUPER 9 is bold, featuring a "space capsule" style dual cockpit and an open roof design, exuding a futuristic and technological aura.

Notably, the FANGCHENGBAO's entire product lineup will be showcased at the upcoming Auto China 2024 in Beijing.