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In September, automobile production and sales exceeded 3 million units for the first time in the same period historically. Will the annual automotive market completion rate be better than expected? [SMM Special Report]

iconOct 15, 2025 18:12

In mid-October 2025, the Passenger Car Association and CAAM successively released data on the automotive industry and passenger car market for September 2025. In September, auto production and sales reached 3.276 million and 3.226 million units, respectively, up 16.4% and 12.9% MoM, and up 17.1% and 14.9% YoY. Auto production and sales exceeded 3 million units for the first time in the same period historically... SMM compiled relevant data on the auto market and power battery market in September for readers' reference.


Automotive Sector

CAAM: September Auto Production and Sales Exceeded 3 Million Units for the First Time in the Same Period Historically, January-September Auto Production and Sales Both Surpassed 24 Million Units

In September, auto production and sales reached 3.276 million and 3.226 million units, respectively,up 16.4% and 12.9% MoM,and up 17.1% and 14.9% YoY. Auto production and sales exceeded 3 million units for the first time in the same period historically, and the monthly YoY growth rate has remained above 10% for five consecutive months.

From January to September, auto production and sales reached 24.333 million and 24.363 million units, respectively,up 13.3% and 12.9% YoY, with the growth rates of production and sales expanding by 0.6 and 0.3 percentage points, respectively, compared to January-August.

CAAM: September NEV Production and Sales Hit a Record High, January-September Production and Sales Exceeded 10 Million Units

In September, NEV production and sales reached 1.617 million and 1.604 million units, respectively,up 23.7% and 24.6% YoY, with NEV sales accounting for 49.7% of total new auto sales.

From January to September, NEV production and sales reached 11.243 million and 11.228 million units, respectively,up 35.2% and 34.9% YoY, with NEV sales accounting for 46.1% of total new auto sales.

CAAM: January-September NEV Exports Reached 1.758 Million Units, Up 89.4% YoY

In September, NEV exports reached 222,000 units, down 0.9% MoM,and doubled YoY. Among them, passenger NEV exports reached 217,000 units, down 1.4% MoM and doubled YoY; new energy commercial vehicle exports reached 5,000 units, up 23.8% MoM and up 35.2% YoY.

From January to September, NEV exports reached 1.758 million units,up 89.4% YoY. Among them, passenger NEV exports reached 1.694 million units, up 87.7% YoY; new energy commercial vehicle exports reached 64,000 units, up 150% YoY.

CAAM Deputy Secretary General Chen Shihua stated on October 14 that, based on the current development trend of China's automotive industry, vehicle exports for the full year 2025 are expected to exceed 6.5 million units, cumulative NEV sales will surpass 16 million units, and the overall vehicle market performance will be better than anticipated.

The China Passenger Car Association (CPCA) also released data on the passenger vehicle market for September 2025. According to CPCA data, retail sales in the national passenger vehicle market reached 2.241 million units in September, up 6.3% YoY and 11.0% MoM. Cumulative retail sales from the beginning of the year reached 17.005 million units, an increase of 9.2% YoY. The cumulative growth rate of domestic vehicle retail sales this year has continued to climb from 1.2% in January-February to 11% in the first half of the year (January-June), while the growth rate hovered around 6% from July to September, showing a deceleration characteristic under a high base, consistent with the "low start, high middle, flat end" trend predicted at the beginning of the year. Retail sales in September hit a new record high, exceeding the previous historical high of 2.19 million units set in September 2017 by 50,000 units, demonstrating strong growth characteristics ahead of the year-end policy expiration.

Regarding NEVs, retail sales in the new energy passenger vehicle market reached 1.296 million units in September, up 15.5% YoY and 16.2% MoM. Cumulative retail sales from January to September reached 8.866 million units, an increase of 24.4%.

On exports, the CPCA stated that, alongside the evident scale advantages and market expansion demands of Chinese NEVs, Chinese-made new energy brand products are increasingly going global, with continuously rising recognition overseas. Exports of new energy passenger vehicles reached 211,000 units in September, surging 96.5% YoY and increasing 3.9% MoM.These accounted for 40.1% of passenger vehicle exports, up 15.4 percentage points compared to the same period last year. Among these, pure electric vehicles accounted for 66% of NEV exports (83% in the same period last year), with A00 and A0 segment pure electric vehicles, as the core focus, accounting for 46% of pure electric vehicle exports (38% in the same period last year).

Commenting on the September passenger vehicle market, the CPCA noted that retail sales hit a new record high, exceeding the September 2017 historical high of 2.19 million units by 50,000 units, showing strong growth characteristics ahead of the year-end policy expiration. The anti-involution wave is pushing the vehicle market towards a trend of "fewer price cuts and milder promotions," leading to increasingly stable market operations. According to statistics based on automakers' official price cuts or new vehicle prices substantially breaking through the lowest guidance prices of the past two years: 23 car models saw price reductions in September 2025 (compared to 36 models in the same period last year and 11 models in the same period of 2023), indicating the current market remains relatively stable. The promotion intensity for NEVs in September 2025 was maintained at a medium-high level of 10.2%, up 2.6 percentage points year-on-year and slightly increasing 0.7 percentage points month-on-month. In September 2025, the discount intensity on traditional internal combustion engine vehicles reached 23.9%, up 1 percentage point MoM and up 1.9 percentage points YoY.

The China Passenger Car Association (CPCA) summarized the September 2025 passenger-vehicle market as follows: 1. Retail sales, exports, wholesale and production by passenger-vehicle producers all set historical highs for September, with new-energy exports reaching an all-time monthly record. 2. Domestic retail sales of passenger vehicles rose 9.5% YoY in January-August 2025; the cumulative growth rate eased to 9.2% through September, as July-September successively weighed on the annual figure, foreshadowing a “low-early, high-mid, flat-late” pattern for the year. 3. Headline price cuts were mild, yet hidden incentives—model-year feature upgrades, owner-benefit adjustments, the “program of large-scale equipment upgrades and consumer goods trade-ins” plus additional factory subsidies—proliferated; new-energy sales promotions edged up to 10.2% MoM in September. 4. Battery-electric wholesale volume grew 32.4% YoY, plug-in hybrid 8.4% YoY and range-extended 8.7% YoY; among new players, the share of battery-electric versus range-extended shifted from 50:50 last year to 70:30. 5. State-owned groups’ self-owned brands surged: SAIC, Dongfeng, Changan, Chery and BAIC together rose 25% YoY in September, with “second-generation” brands Deepal, VOYAH and Arcfox posting strong gains. 6. New-energy penetration in domestic retail sales reached 57.8% in September, reflecting steady growth underpinned by retirement-and-renewal incentives, replacement subsidies and the continued new-energy purchase-tax exemption. 7. In January-September 2025, self-owned brands exported 2.08 million internal-combustion passenger vehicles, down 9% YoY, and 1.32 million new-energy vehicles, up 125% YoY, with new energy accounting for 38.9% of self-owned exports.

CAAM noted that in September, localities and ministries accelerated the rollout of more proactive macro policies, strengthened the domestic circulation, maintained policy continuity and stability while enhancing flexibility and foresight, and sustained a steady economic advance. The improving macro backdrop provided crucial support for the auto market. The trade-in policy continued to deliver results, suspended regions resumed implementation, industry-wide efforts against involution made progress, regional auto shows were vibrant, and a flurry of new products hit the market. Monthly production and sales YoY growth stayed above 10% for five consecutive months, new momentum was released faster, and foreign trade showed resilience.

The Ministry of Industry and Information Technology and seven other ministries jointly issued the “Automotive Industry Stable Growth Work Plan (2025-2026)”, outlining 15 measures across four dimensions—expanding domestic consumption, continuously improving supply quality, optimizing the industrial environment and raising the level of international openness and cooperation—charting a course for stable growth and high-quality development and providing policy assurance for the market’s sustained improvement.


Power Battery Sector

From January to September 2025, cumulative sales of power and other batteries in China reached 1,067.2 GWh, up 55.8% YoY.

In September, sales of power and other batteries in China amounted to 146.5 GWh,up 9.0% MoM and 42.2% YoY. Among them, power battery sales reached 110.5 GWh, accounting for 75.5% of total sales, up 11.8% MoM and 44.4% YoY; sales of other batteries were 36.0 GWh, accounting for 24.5% of total sales, up 1.0% MoM and 36.1% YoY.

From January to September, cumulative sales of power and other batteries in China totaled 1,067.2 GWh,up 55.8% YoY. Among them, cumulative power battery sales reached 786.0 GWh, accounting for 73.7% of total sales, up 48.9% YoY; cumulative sales of other batteries were 281.1 GWh, accounting for 26.3% of total sales, up 78.9% YoY.

From January to September 2025, power battery installations in China reached 493.9 GWh, up 42.5% YoY.

In September, power battery installations in China amounted to 76.0 GWh,up 21.6% MoM and 39.5% YoY. Among them, ternary battery installations were 13.8 GWh, accounting for 18.2% of total installations, up 26.5% MoM and 5.2% YoY; LFP battery installations were 62.2 GWh, accounting for 81.8% of total installations, up 20.5% MoM and 50.4% YoY.

From January to September, cumulative power battery installations in China reached 493.9 GWh,up 42.5% YoY. Among them, cumulative ternary battery installations were 91.2 GWh, accounting for 18.5% of total installations, down 7.8% YoY; cumulative LFP battery installations were 402.6 GWh, accounting for 81.5% of total installations, up 62.7% YoY.


September-October Peak Season Arrives, Multiple Emerging Automakers Set New Monthly Delivery Records!

With the arrival of the domestic September-October peak consumption season, the automotive industry delivered a satisfactory report card to the market in September. Among emerging automakers alone, several companies, including Leap Motor, XPeng, NIO, and Xiaomi Auto, set new historical highs in monthly sales.

The chart below shows the 2025 sales target completion rates of 13 major/listed automakers compiled by Lianhe News reporters. Four automakers achieved rates above 70%, accounting for 30% of the total. Among them, XPeng Motors and Xiaomi Auto had the highest completion rates, at 82.42% and 76.21%, respectively, making it almost certain that they will fully achieve their annual sales targets.

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Specifically, Leap Motor's performance in September was particularly impressive, with its full lineup deliveries reaching 66,657 units, up over 97% YoY, marking the first time it surpassed the 60,000-unit milestone and setting a new monthly delivery record among Chinese emerging automakers. Since March this year, Leap Motor has led the new automaker sales rankings for seven consecutive months. On September 25, Leap Motor celebrated the historic milestone of its 1,000,000th vehicle rolling off the production line, making it the second emerging automaker to join the "Million Club."

XPeng Motors' September deliveries, following August, again hit a new historical high, with monthly deliveries reaching 41,581 units, up 95% YoY, exceeding 40,000 units per month for the first time,setting a new record.From January to September 2025, XPeng Motors' cumulative deliveries reached 313,196 units, up 218% YoY.

NIO delivered 34,749 new vehicles in September, up 64% YoY,with monthly deliveries also reaching a new historical high following August, a result attributed to the synergistic effect of its multi-brand strategy. The Ledao L90, under its portfolio, achieved cumulative deliveries of 21,626 units within two months of launch, setting the fastest delivery record for a pure-electric large SUV.

As for Xiaomi Auto, a relative newcomer that has often been surrounded by rumors, its monthly report cards have been exceptionally bright. In September, Xiaomi Auto's deliveries exceeded 40,000 units,also setting a new historical high for its monthly deliveries,marking the second consecutive month that deliveries surpassed 30,000 units.

Li Auto also announced its September delivery figures, delivering 33,951 new vehicles in September, up 19% MoM but down approximately 36% YoY. In Q3 2025, Li Auto delivered 93,211 vehicles. As of September 30, 2025, Li Auto's cumulative historical deliveries reached 1,431,021 units.

Meanwhile, BYD, a global EV giant, reported NEV sales of 396,300 units in September, down 5.52% YoY. Additionally, NEV exports in September were 71,256 units. The total installed capacity of power and ESS batteries in September was approximately 23.2 GWh, with the cumulative installed capacity from January to September 2025 reaching approximately 203.251 GWh. As of September 2025, BYD's cumulative auto sales reached 3.2601 million units, up 18.64% YoY. It was previously reported that BYD revised down its 2025 sales target from 5.5 million units to 4.6 million units. Based on this data,

it is worth noting that on October 10 Beijing time (October 9 local time in Brazil), BYD's 14 millionth NEV officially rolled off the production line at its Brazilian plant, with Brazilian President Lula present to witness the event and becoming the owner of this vehicle. The 14 millionth NEV produced this time marks a significant achievement for BYD's production site in Brazil. Located in Camaçari, Bahia, the plant held its first vehicle completion ceremony on July 1, 2025.

MIIT Raises Technical Requirements for NEV Products Eligible for Vehicle Purchase Tax Reduction and Exemption in 2026-2027

Recently, policies related to the NEV industry have been frequently introduced. As the vehicle purchase tax for NEVs is set to be halved as originally planned in 2026, the competent authorities have adjusted the corresponding technical requirements. On October 9, the MIIT and two other departments issued the "Announcement on the Technical Requirements for NEV Products Eligible for Vehicle Purchase Tax Reduction and Exemption in 2026-2027," which adjusts the technical requirements for battery-electric passenger vehicles and plug-in (including extended-range) hybrid passenger vehicles. The most notable change is that the conditional equivalent all-electric driving range for plug-in (including extended-range) hybrid passenger vehicles has been increased from the previous 43 km to no less than 100 km. Additionally, according to the Announcement, car models listed in the Tax Exemption Catalog before December 31, 2025, that meet the technical requirements of this Announcement will be automatically transferred to the first issue of the Tax Exemption Catalog in 2026, while models that do not meet the requirements will be removed from the Catalog.

Cui Dongshu, Secretary General of the China Passenger Car Association, stated that this adjustment is intended to adapt to the rapid improvement in NEV driving range and advancements in extended-range engine technology, ensuring that policies keep pace with technological development. At the same time, by raising the technical threshold, it aims to guide enterprises to increase R&D investment, phase out outdated products, promote the industry's shift from scale expansion to high-quality development, and stabilize long-term policy expectations for enterprises.

Lang Xuehong, Deputy Secretary General of the China Automobile Dealers Association, added that this adjustment imposes higher energy consumption requirements on some models subject to the halved purchase tax starting January 1 next year, which will certainly help eliminate outdated capacity and enhance the overall technical level of NEVs.

On September 15, the MIIT and seven other departments issued the "Work Plan for Stabilizing Growth in the Automotive Industry (2025-2026),"with the main goals being: in 2025, striving to achieve annual auto sales of approximately 32.3 million units, up about 3% YoY,including NEV sales of around 15.5 million units, up about 20% YoY; maintaining steady growth in auto exports; and achieving an increase in the added value of the automotive manufacturing industry of about 6% YoY. In 2026, the industry's operation is to maintain a stable and improving development trend, with further enhancement in industrial scale and quality efficiency.

On October 10, the MIIT and two other departments jointly issued the "Announcement on Adjusting the Technical Requirements for Energy-Saving and New Energy Vehicle Products Eligible for Enjoying Vehicle and Vessel Tax Incentives."The announcement takes effect on January 1, 2026. Upon the release of the new Catalog, Catalogs No. 65 to No. 81 are simultaneously repealed. Vehicle models from the original Catalog that comply with the technical requirements of this announcement will be automatically transferred to the new Catalog. Models that do not meet the technical requirements of this announcement must complete rectification and reapplication before January 1, 2026. Those meeting the requirements may be included in the new Catalog.

Additionally, many local provinces and cities recently issued updates regarding automotive trade-in policies. On October 10, the Shanghai Municipal Commission of Commerce released the "Announcement on Adjusting the Rules for Shanghai's 2025 Automotive Trade-In Subsidy Program," stating that from October 13, 2025 (inclusive, the same hereinafter) to December 31, 2025 (based on the invoice date indicated in the Uniform Invoice for Motor Vehicle Sales), subsidy activities for vehicle retirement and renewal, as well as replacement and renewal, will be conducted through a "consumer registration, lottery draw, and eligibility upon selection" process. Individual consumers who obtain eligibility through the lottery may submit applications for retirement and renewal or replacement and renewal subsidies in accordance with regulations. Subsidy applications from individual consumers who did not obtain eligibility through the lottery will not be accepted.

In Jilin Province, on October 11, according to an official WeChat post from Jilin Release, in line with national requirements for ensuring consumer goods trade-in policies, Jilin Province adjusted its vehicle retirement and renewal subsidy policy effective immediately (October 11). After the adjustment, an "appointment-based eligibility system" is implemented, requiring eligibility vouchers to be obtained via the "Cloud Flash Pay APP." The first phase of subsidy funds, totaling 10 million yuan, opened for appointments at 10:00 today. New energy vehicles receive a subsidy of 20,000 yuan, while internal combustion engine vehicles receive 15,000 yuan. Eligibility vouchers are valid for the month in which they are obtained.

On September 30, the Hangzhou Municipal Bureau of Commerce issued an announcement on further adjusting Hangzhou's 2025 automotive trade-in policy. It stated that, starting from 00:00 on October 9, 2025 (based on the new vehicle invoice date), the automotive replacement and renewal subsidy policy is suspended within Hangzhou. Eligible consumers must submit their applications and upload required documentation via the official "Zhejiang Vehicle Replacement and Renewal" mini-program before 00:00 on November 9, 2025. Applications not submitted by the deadline will be considered voluntarily abandoned.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market exchanges, and relying on SMM's internal database model, for reference only and do not constitute decision-making recommendations.

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