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The company has been rapidly expanding its retail footprint. In August alone, Xiaomi EV opened 18 new stores in China, bringing its nationwide total to 370 across 105 cities. By the end of September, another 32 outlets are expected to open in 14 additional cities, including Tangshan and Tàizhōu. Service coverage is also widening, with 189 service centers now operating in 112 cities as of August 31.
Xiaomi EV currently sells three models—the SU7, SU7 Ultra, and YU7—and is pushing production to its limits to keep pace with demand. Its factory's first phase, designed with an annual capacity of 150,000 units, is now producing around 24,000 vehicles a month, running close to maximum output.
The plant's second phase is also planned for 150,000 units annually. The third-phase facility is already on the agenda, signaling Xiaomi EV's ambition to scale further.
Financial results suggest the Xiaomi's EV unit is moving quickly toward profitability. In its second-quarter earnings, Xiaomi reported total group revenue of 116 billion yuan, marking the third consecutive quarter above 100 billion yuan and a 30.5% year-on-year jump. Adjusted net profit soar 75.4% over a year earlier to 10.8 billion yuan, surpassing the 10-billion-unit threshold for a second straight quarter.
Revenue from its "smart EV and AI innovation" segment hit 21.3 billion yuan, with smart EV sales contributing 20.6 billion yuan. The figures reflect the business's acceleration into large-scale growth.
The smart EV and AI innovation posted a gross margin of 26.4% in the quarter, while operating losses narrowed to 300 million yuan—far better than market expectations. The improvement was attributed to lower costs for core components, efficiencies in manufacturing, and the contribution of the higher-priced SU7 Ultra. Although the division remained in the red, the loss was significantly reduced from 1.8 billion yuan a year earlier.
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