SAIC Motor, Huawei launch joint NEV brand

Shanghai (Gasgoo)- On April 16, SAIC Motor and Huawei jointly unveiled a new vehicle brand, SAIC (dubbed "Shangjie" in Chinese Pinyin), during the Harmony Intelligent Mobility Alliance ("HIMA") new product launch event, according to a press release from SAIC Motor.

Developed under Huawei's Smart Selection model, SAIC brand targets the mainstream market as the latest addition to the Harmony mobility ecosystem, blending technological innovation with consumer-focused design.

The new brand results from an end-to-end collaboration between the two companies, covering all aspects from product planning and design to intelligent cockpit development, smart driving systems, manufacturing, sales, and service. Through this integrated partnership, SAIC Motor and Huawei aim to explore new possibilities in advancing intelligent vehicle technologies and business models.

SAIC Motor, leveraging its 70 years of automotive expertise and a user base nearing 100 million, has pledged full support for SAIC brand by consolidating its top-tier resources. It has assembled a team of over 5,000 staff members to work alongside Huawei engineers, ensuring robust capabilities across development, operations, and technical delivery from the outset.

SAIC brand is positioned around four pillars—style, technology, trust, and inclusivity. The brand embraces a minimalist and cohesive design language, while offering a modern, elegant appearance. Backed by Huawei's smart mobility solutions, it promises an intelligent and seamless travel experience. With a focus on high safety and reliability, the brand aims to deliver stylish, high-quality products that meet everyday needs and enhance the mobility experience for a broad consumer base.

As one of China's largest and most comprehensive automotive groups, SAIC Motor spans multiple sectors including vehicle manufacturing, parts supply, mobility services, finance, international business, and advanced technology. The company has developed seven globally competitive technology platforms, including pure electric, hybrid, and hydrogen-powered vehicle architectures, as well as advanced systems for batteries, electric drives, hybrid powertrains, and full-stack intelligent vehicle solutions.

Huawei, a global leader in ICT infrastructure and smart devices, contributes its core competencies across software, hardware, chips, and cloud services to the project. Its expertise in intelligent driving, smart cockpits, intelligent control systems, and software-defined vehicles is committed to enhancing the user experience through superior intelligent mobility solutions.