






The Department of Commerce of Henan Province and six other departments issued the "Notice on Doing a Good Job in the 'Renewal' of Home Decoration and Kitchen & Bathroom in 2025." It proposed that individual consumers who purchase home products such as smart toilets, smart door locks, smart clothes racks, and smart sofas (including electric massage chairs) will receive a subsidy of 15% of the final selling price (after deducting all discounts and promotions), with a maximum subsidy of 1,500 yuan per item. The subsidy for items and materials purchased during the renovation of old houses and partial kitchen and bathroom upgrades will be increased. Under the premise of controllable risks, cities with conditions are encouraged to explore subsidies based on renovation contracts, with a maximum subsidy of 20,000 yuan per house.
The full text is as follows:
Notice on Doing a Good Job in the 'Renewal' of Home Decoration and Kitchen & Bathroom in 2025 Issued by the Department of Commerce of Henan Province and Six Other Departments
To the competent departments of commerce, civil affairs, housing and urban-rural development, development and reform, public security, finance, and market supervision of all provincial cities, Jiyuan Demonstration Zone, and Airport Economic Zone:
In accordance with the "Notice of the National Development and Reform Commission and the Ministry of Finance on Expanding the Implementation of Large-scale Equipment Renewal and Consumer Trade-in Policy in 2025" (FGHZ [2025] No. 13), the "Notice of the General Office of the Ministry of Commerce and Five Other Departments on Doing a Good Job in the 'Renewal' of Home Decoration and Kitchen & Bathroom in 2025" (Shangban Xiaofei [2025] No. 29), and the "Implementation Plan for Expanding the Implementation of Large-scale Equipment Renewal and Consumer Trade-in in Henan Province in 2025" (YFGHZ [2025] No. 211), the following notice is issued regarding the 'Renewal' of home decoration and kitchen & bathroom in Henan Province in 2025.
I. General Requirements
Thoroughly implement the important decisions and deployments of the CPC Central Committee and the State Council on promoting large-scale equipment renewal and consumer trade-in. In accordance with the work requirements of the provincial party committee and government, refine measures based on local conditions, scientifically formulate detailed plans for the 'Renewal' of home decoration and kitchen & bathroom, and organize implementation according to the principle of "first come, first served, until funds are exhausted." Support individual consumers in purchasing items and materials for the renovation of old houses, partial kitchen and bathroom upgrades, and home adaptation for the elderly, promoting smart home consumption.
II. Subsidy Content and Standards
Individual consumers who purchase home products such as smart toilets, smart door locks, smart clothes racks, and smart sofas (including electric massage chairs) will receive a subsidy of 15% of the final selling price (after deducting all discounts and promotions), with a maximum subsidy of 1,500 yuan per item. The specific subsidy scope, categories, methods, and the number of subsidies per person per category will be determined and implemented by each city based on the subsidy content and direction specified in the Shangban Xiaofei [2025] No. 29 document, in line with actual conditions, to prevent the generalization and fragmentation of the subsidy scope.
Increase the subsidy for items and materials purchased during the renovation of old houses and partial kitchen and bathroom upgrades. Under the premise of controllable risks, cities with conditions are encouraged to explore subsidies based on renovation contracts, with a maximum subsidy of 20,000 yuan per house.
The home adaptation for the elderly will be separately formulated and implemented by the civil affairs department.
III. Relevant Requirements
(1) Strengthen Organizational Leadership. The provincial departments of commerce, civil affairs, housing and urban-rural development, development and reform, public security, finance, and market supervision should improve working mechanisms, strengthen coordination, and guide relevant departments at the city and county levels in policy promotion, enterprise supervision, and order maintenance according to their respective functions. In accordance with the overall arrangements of the local government, the commerce department should take the lead in the 'Renewal' of home decoration and kitchen & bathroom, improve the data collection system according to the data collection requirements of the Ministry of Commerce and the Provincial Department of Commerce, and standardize data collection. The civil affairs and housing and urban-rural development departments should perform their respective functions in the 'Renewal' of related fields and promptly collect and report relevant data. The public security department should severely crack down on crimes within its jurisdiction during subsidy activities and deal with illegal activities such as fraudulently obtaining state subsidies in accordance with laws and regulations. The finance department, together with the competent business departments, should handle fund allocation, settlement, monitoring, and early warning, and coordinate relevant work funds based on actual conditions to ensure smooth work progress. The market supervision department should strengthen product quality and price supervision, promptly urge rectification, and investigate and deal with price fraud and counterfeit and shoddy products in accordance with the law.
(2) Optimize the Subsidy Process. Each region should fairly and openly determine the participants in the subsidy policy, select activity platforms in compliance with regulations, and equally support online and offline business entities of different registration locations and scales to participate in the activities. Emphasize convenience for the people, simplify the consumer application process, and reduce redundant information reporting. Strengthen cross-departmental data sharing, explore paperless subsidy applications and closed-loop management, and reduce unnecessary approval levels and links through big data verification. Do not require business entities to purchase new payment equipment as a condition for participating in the activities.
(3) Strengthen Fund Supervision. Each region should adhere to the red line and bottom line of fund use, standardize market order, and strengthen full-process supervision. Encourage regions to focus on supporting bulk durable consumer goods, which should in principle have a 13-digit national standard product barcode or enterprise product code. Organize business entities participating in subsidy activities to publicly commit to product selling prices. Refine risk prevention measures based on actual conditions, and strictly prevent false transactions, repeated applications, and fraudulent subsidies through data cross-verification and third-party verification. Deal with business entities that fail to fulfill price commitments, "raise prices before subsidies," or fraudulently obtain subsidies in accordance with laws and regulations.
(4) Create a Good Atmosphere. Each region should conduct work training and policy promotion based on local conditions, regularly release policy and implementation progress through press conferences, consumption promotion activities, media reports, and expert interpretations, respond to social concerns, and make the beneficial policies widely known. Through the home decoration and home renewal consumption season and local key characteristic consumption promotion activities, launch various forms of supply and demand matching and joint promotions to expand the coverage and influence of the policy.
Department of Commerce of Henan Province
Department of Civil Affairs of Henan Province
Department of Housing and Urban-Rural Development of Henan Province
Development and Reform Commission of Henan Province
Department of Public Security of Henan Province
Department of Finance of Henan Province
Market Supervision Administration of Henan Province
April 8, 2025
For queries, please contact Lemon Zhao at lemonzhao@smm.cn
For more information on how to access our research reports, please email service.en@smm.cn