Changan Automobile Debuts Three Brands, Nine Models in European Market

【Changan Automobile Holds European Launch: Three Brands and Nine Models Debut】On March 22, Changan Automobile held its European launch event in Germany, announcing the official entry of its three brands—Changan, Deep Blue, and Avita—into the European market, with nine models making their debut. The first model for the European market, the Deep Blue S07, is set to be launched in May, and eight new models will be introduced over the next three years. Changan Automobile plans to establish more than 1,000 sales and service outlets in Europe, hire over 1,000 local employees, and expand to at least 10 European regional markets by the end of 2025, with the goal of establishing a business presence across Europe by 2028.

Changan's previously announced overseas plans for 2025 also include: the start of production at the Rojana factory in Thailand, Southeast Asia, marking the entry into the 2.0 phase of Changan's global strategy; the European brand launch and official entry into the European market; the start of production of the KD project in the CIS region; the establishment of a subsidiary in Brazil, South America; and the comprehensive introduction of the Changan, Deep Blue, and Avita brands in the Middle East and Africa.