Stellantis China steps up cooperation with China Automobile Trading

Published: Nov 7, 2024 17:41

Source: gasgoo

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On November 6, 2024, at the 7th China International Import Expo, Stellantis China signed a memorandum with China Automobile Trading Co., Ltd. for strategic cooperation in 2025.

Beijing (Gasgoo)- On November 6, 2024, at the 7th China International Import Expo, Stellantis China signed a memorandum with China Automobile Trading Co., Ltd. for strategic cooperation in 2025, marking a deepened partnership over three decades and strengthening the growth of Jeep® and Alfa Romeo brands in China.

The cooperation between China Automobile Trading and Stellantis began in 1993 with Chrysler, marking the foundation of their long-term partnership. By October 2024, Jeep® and Alfa Romeo brands had established over 100 sales and service outlets across China, ensuring extensive market coverage and enhancing accessibility for Chinese consumers.

This newly signed agreement consolidates the relationship between Stellantis China and China Automobile Trading, reinforcing the systematic growth of Jeep® and Alfa Romeo brands in China. It underscores the commitment of both brands to the Chinese market.

Under the agreement, the two companies will deliver world-class imported vehicles, a comprehensive service ecosystem, and a unique lifestyle experience for Jeep® and Alfa Romeo customers. This collaboration aims to meet the rising demand for premium imported cars in China and inject fresh momentum into the local automotive market.

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