iconJul 17, 2024 21:24
Source:SMM
Recently, rumors about BMW China's withdrawal from the price war and the price increase of its entire product line have attracted consumers' attention. Some insiders on social media said that due to the heavy losses caused by the price war, BMW would stabilize prices and alleviate the operational pressure of its stores by reducing sales volume from July. It is reported that the wholesale task of stores in July has been reduced by 15%. Relevant personnel from BMW said that they would focus on business quality in the second half of the year to support the steady development of dealers. Consumers who inquired with dealers found that BMW has indeed raised prices, with an increase of up to 30,000 yuan, and sales staff from Mercedes-Benz and Audi have also revealed the expectation of price increases.

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