Air-conditioning industry "new style" gradually TCL air-conditioning can promote the popularity of the trend?

In recent years, China's refrigeration and air-conditioning industry has developed from high-speed to high-quality, and the transformation and upgrading of the industry has been accelerated. On February 27th, "2022 TCL Air conditioning Science and Technology Achievement Appraisal meeting" organized by China Refrigeration and Air conditioning Industry Association was successfully held. Chen Shaolin, vice president of TCL Industry and general manager of TCL Air conditioning Division, said that "TCL air conditioners aim to achieve the goal of no longer selling air conditioning products without fresh air function in the Chinese market in the next five years", which has attracted attention from both inside and outside the industry.

The trend of fresh air conditioning is rising in the era of wisdom and health.

It has been said that 2017 is the best year for China's air-conditioning industry in 10 years, so 2021 may be the most challenging year for China's air-conditioning industry in the past 10 years. Under the high cost pressure in 2021, enterprise scale growth and enterprise profitability are under pressure. The air conditioning industry has entered a new industrial cycle in which the market scale growth has encountered bottlenecks and the industry has changed from an incremental market to a stock market. If you want to continue to move forward, it ultimately depends on the needs of consumers, who can better solve the pain points of consumer demand will be able to stand out from the market competition.

From the perspective of consumers, under the influence of air pollution such as epidemic situation, haze and sandstorms, indoor respiratory health is particularly important, and consumers' demand for healthy air is getting higher and higher. in the past two years, fresh air conditioning products favored by consumers are the best product carrier for the change of users' health demand. From the point of view of the development of the industry, the development of air-conditioning products has reached a crossroads, from the era of product quality and appearance design to the era of wisdom and health.

How to make more consumers enjoy healthier air easily through product innovation is a topic in front of air-conditioning enterprises at present. General Manager Chen Shaolin believes that the first generation of air conditioners are fixed frequency air conditioners, which solve the cooling and heating needs of consumers; the second generation air conditioners are frequency conversion air conditioners, which address the needs of energy saving and comfort; and the third generation air conditioners are fresh air conditioners. What is going to be addressed is the need for wisdom and health.

According to JD.com data, the turnover of Xinfeng air conditioners in 2021 increased by 450% year on year, the number of searches increased by 170% year on year, and the number of new SKU increased by 200% year on year. The consumer demand brought by fresh air conditioning is in a state of blowout. However, at present, the fresh air products on the market have some problems, such as insufficient fresh air volume, lack of comfort, lack of intelligence and so on. There is an urgent need for air conditioning enterprises to delve into the technological research and development of fresh air conditioning and lead the entire air conditioning industry to evolve to the third generation of air conditioning.

TCL air conditioning fresh air technology was rated as "international leader".

According to industry online data, 84.7 million units were sold in China's air-conditioning market in 2021. At present, the air-conditioning industry is already the largest industry in China's home appliance market. Such a large air-conditioning market high-quality track has cultivated a number of star enterprises. Take the rising star TCL air conditioner as an example, it began to enter the air conditioning market in 1999. After 20 years of steady development, the production and marketing scale has already exceeded 10 million steps. Especially in the field of fresh air air conditioning, the technical competitiveness, industry status and consumer brand awareness of TCL air conditioners have achieved a great breakthrough.

At this scientific and technological achievements appraisal meeting, the appraisal committee unanimously concluded that the project achievements of "Research and Application of large Outdoor Air Volume and High comfort Outdoor Air conditioning Technology based on Intelligent Control of Air quality" and "key Technology Research and industrialization of New High efficiency Frequency conversion Controller" have reached the "international leading" level and have the value of popularization and application. It is recommended to popularize and apply as soon as possible to meet the needs of domestic and foreign markets.

In particular, what is worth introducing is that the "Research and Application of large Outdoor Air Volume and High comfort Outdoor Air conditioning Technology based on Intelligent Control of Air quality", which is appraised by the expert group as the international leading technology, has achieved three core innovations:

1. Based on pipe network drag reduction and flow increase and multi-field coupling noise reduction technology, through pipe network drag reduction, inflow and fan work field coordination, fluid-solid magnetic multi-field coupling noise reduction, large fresh air volume and low noise are realized.

2. Put forward the intelligent control technology of air quality based on TVOC detection, realize the intelligent control of multi-scene air quality, and realize the real-time display of indoor air quality status.

Third, the "small blue wing" high comfort fresh air organization injection structure is invented to achieve the effect of constant temperature and comfort.

The three major innovations systematically solve the pain points such as insufficient fresh air volume, high noise and poor comfort of fresh air air conditioning products on the market.

Frequency conversion control is the core technology of variable frequency air conditioning, which plays an important role in variable frequency air conditioning. The appraisal committee agreed that: "key technology research and industrialization of new high-efficiency frequency conversion controller" through miniaturization and integrated design of frequency conversion controller to meet the requirements of temperature rise, EMI, vibration stress and noise specifications, while ensuring the advanced and forward-looking control technology, to achieve a new type of high efficiency and energy saving, and to practice green and low carbon.

TCL Xinfeng air-conditioning innovation technology has been awarded the "international leading" level, which is the foundation laid by TCL's insistence on independent technological innovation and profound R & D strength, the result of the concerted efforts of the industry's outstanding R & D talents gathered by the enterprise, and the crystallization of the company's strong engineer culture. At present, TCL air conditioner has more than 1000 scientific research and technical personnel, integrates global resources, and cooperates closely with many scientific research institutions at home and abroad. It has more than 2800 independent intellectual property rights, including 245 invention patents.

The solution of fresh Air Air conditioning of "Little Blue Wing"

The original intention of R & D products is to proceed from the needs of users, first of all, to have a deep insight into the needs of users, and to polish the inherent competitiveness of products based on user life scenarios. TCL Xinfeng air conditioning small blue wing series products can be said to solve the pain points of user needs and create a model of products in the spirit of craftsmen.

Such as the previous analysis, the current fresh air air conditioning products on the market generally have problems such as small fresh air volume, high noise, poor comfort, unintelligence and so on. At present, people with special needs, such as mothers and infants, allergic people, respiratory diseases and so on, often adopt independent new fans or air environment machine products to meet the demand for high-quality healthy air. However, new fans and other products will increase the purchase burden of consumers; in addition, if it is not the total heat exchange system, the indoor temperature will fluctuate greatly due to the large temperature difference between indoor and outdoor in winter and summer. More importantly, there are many restrictions on installation conditions and use scenes. New fans and other products generally need ventilation caliber above 100mm. At present, the air conditioning hole diameter reserved by Chinese residents' houses can not meet the ventilation needs, and it needs to be enlarged or re-punched, which is expensive and causes secondary damage to the building structure. This is also the primary constraint that causes the popularity of Xinfeng products in China.

TCL air conditioner through technological innovation of the newly launched TCL fresh air conditioning small blue wing II in the large fresh air volume, performance is particularly excellent: hang up to achieve a second wall hole 60m ³/ h fresh air volume, cabinet machine to achieve 200m ³/ h fresh air volume, fresh air volume far exceeds the relevant national standards to meet the air quality requirements of consumers and even people with special needs. At the same time, it can also achieve constant temperature fresh air, and can achieve real-time display of air quality, so that consumers know the indoor air quality in their hearts, and good air can be seen.

TCL Air Conditioner promotes the Popularization of fresh Air Air Conditioner

In order to make it easier for more consumers to enjoy healthier air, TCL air conditioners are the first in the industry to popularize fresh air conditioners in an all-round way within 5 years. Chen Shaolin said: "Xinfeng air conditioning is not only the product strategy of TCL air conditioners, but also the brand strategy." In the decades of development of the air-conditioning industry, China's air-conditioning products are in the forefront of the world, but at present, the mainstream air-conditioning products in the market are only temperature and humidity regulators, which can not effectively solve consumers' demand for indoor healthy air. The essence of air conditioning is the regulator of air quality, so TCL air conditioning believes that the new generation of air conditioning products should be healthy air conditioning products with fresh air function. In the next five years, TCL air conditioners will complete the overall layout of fresh air conditioners and achieve the goal of no longer selling fresh air functional air conditioners in the Chinese market. "

Every development of the industry, enterprises need to rely on their own technological advantages to come forward bravely to promote the leapfrog development of technology and products, and drive the strength of the industry to promote the development of the industry. In the frequency conversion era, we believe that TCL air conditioners will take the international leading technology as the opportunity, take the small blue wing products as the carrier, strengthen the research and development of fresh air air conditioning technology, develop better products, and promote the popularization of fresh air air conditioning by taking the international leading technology as the opportunity and taking small blue wing products as the carrier to fully popularize the energy saving level of the air conditioning industry. It is hoped that in the future, through the TCL air conditioning fresh air strategy, more enterprises in the industry will join the popularization trend of the third generation air conditioning, so that more consumers can enjoy the healthy and comfortable life brought by fresh air conditioning.