EEPROM joins the army of rising prices of memory chips and two Science and Technology Innovation Board companies meet the rapid investigation of institutions.

After the NAND flash memory chip, another memory chip EEPROM sends out the news of price increase.

On the other hand, both A-share manufacturers in the industry both released research minutes this week, and both visited more than 100 institutions-- and the survey dates were the next trading day after the announcement of the results of KuaiBao.

Among them, Juchen shares won the door of 130 institutions, Boshi fund Zhao Yi, China Europe Fund Zhou Yingbo are also in the research list.

The company's EEPROM business accounts for about 80%. Last year, non-net profit increased by more than 40% compared with the same period last year, and one of the main reasons for the growth was "appropriate adjustment of the product price system." Previously, the gross profit margin of Juchen's main business reached 42% in the third quarter of last year, an increase of nearly 10 percentage points from the previous quarter, mainly due to the adjustment of product prices.

In addition, the data show that Jichen shares ranks third in the world and first in China in the EEPROM industry segment, with a global market share of 9.7% in 2019.

It is worth noting that from the weekly point of view, since the second half of last year, Juchen shares have gone out of a very different market from the semiconductor index (802046). Since November last year, the share price has risen more than 105% and hit a new high in more than a year this week.

Another storage manufacturer Puran chip ushered in 101 institutional research. The company's EEPROM business accounts for about 30 per cent.

Pran also disclosed the price increase news, saying that after considering market trends, supply chain impact, customer acceptance and other factors, it has raised the price of camera module series EEPROM products since January this year; in addition, it remains cautiously optimistic about the price of EEPROM.

Automotive electronics and smartphones are the main drivers of EEPROM growth.

EEPROM is a non-volatile memory chip, which has many advantages, such as high reliability, millions of erases, low cost and so on.

At present, the main global EEPROM suppliers include Italian Semiconductor, Microcore Technology, on Semiconductor and so on. In addition to Juchen shares and Puran shares in A shares, Fudan Micropower and Shanghai Beiling also have layout.

Previously, EEPROM has long been used in consumer electronics, computers, industrial control, white goods, communications and other fields.

With the intelligent / electric development of mobile phones and cars, smart phone cameras and automotive electronics have become the main growth drivers of EEPROM. According to Sadie consultants, by 2023, the demand for EEPROM in smartphone camera will reach 5.525 billion; at the same time, the demand for EEPROM in automotive electronics will reach 2.387 billion.

In KuaiBao's results announced last week, Juchen also confirmed the high demand for EEPROM in the smartphone sector. The main downstream application of the company's EEPROM is the smartphone camera module, and sales are steadily recovering as terminal demand picks up.

According to IDC, unless Apple's total smartphone shipments increased by 3.83% year on year in 2021. The sales revenue of Juchen EEPROM products reached 425 million yuan for the whole year, an increase of 4.04% over the same period last year.

As for the field of automotive electronics, it is an area in which both Juchen shares and Puran shares continue to expand.

Some of the A1-class automobile-grade EEPROM products of the former have passed the AEC-Q100 reliability standard certification at the end of Q4 last year, while the latter has begun to send samples to well-known customers since the end of last year, a number of "EEPROM products with capacity in line with vehicle standards" have begun to send samples to well-known customers.

In addition, large-size LCD panels and DDR memory strips are also important application fields of EEPROM. For example, the SPDEEPROM product developed by Juchen Co., Ltd. and Lan Qi Technology has been mass-produced in Q4 in 2021.