The merger and acquisition will be changed and the coach will be changed! Home Appliances Industry resumes the era of agitation

When the rapidly rising market encounters resistance, the most effective solution is to "change" yourself and adapt to change! At present, China's home appliance industry has ushered in a decade of change node, in the past two years, several major brands of home appliances from mixed change to change, and then to mergers and acquisitions, frequent news. All this indicates that China's home appliance industry has entered a new concussive era. Concussion means revolution, revolution means life and death.

The legendary turn of a generation: changing the handsome

"veterans don't die, they just fade off the stage. Today, I am the same. Haier's entrepreneurial spirit will never die, but I will gradually fade out of the stage. "

On November 5, at the eighth staff Congress of Haier Group, Zhang Ruimin, who had been in charge of Haier for 37 years, resigned as chairman of the board and served as the new honorary chairman of the board of directors. Zhou Yunjie, 55, was elected as the new chairman of the board, was hired as the CEO, and Liang Haishan was appointed as the president. As a result, a brilliant era of Haier Zhang Ruimin ends, and Zhou Yunjie takes over. Whether Haier can open a new era in the next decade remains to be seen.

As the first batch of outstanding entrepreneurs after China's reform and opening up, Zhang Ruimin's retirement is of iconic significance. At this point, China White Power three giants Gree, Midea and Haieryuan veteran figures all left the scene.

In 2012, he Hengjian stepped down as chairman of Midea, formally handing over the baton to Fang Hongbo; also in 2012, Zhu Jianghong retired and Dong Mingzhu became the new chairman of Gree Group. Ten years later, Zhang Ruimin retired and handed over the baton to Zhou Yunjie. Many people regard Zhang Ruimin as a legend in China's home appliance industry.

The hot cake of brand household appliances: mixed reform

On November 26, a piece of news that Zhou Houjian had stepped down as chairman of Hisense Group attracted public attention. In the afternoon, Hisense Group holding Co., Ltd. (hereinafter referred to as "Hisense Holdings") urgently responded that "this news is misread" and that the understanding of "Zhou Houjian's retirement" is not accurate.

According to Qixinbao, on November 24, Hisense Group Co., Ltd. (hereinafter referred to as "Hisense Group") made a change in industrial and commercial registration. The chairman and legal representative of Hisense Group has been changed from Zhou Houjian to Guo Jin, and General Manager Jia Shaoqian has also been changed to Li Tao.

Hisense Holdings said in a statement that "Hisense Group" is the former headquarters of the mixed reform, and after the mixed reform, the functions of the corporate headquarters have been fully undertaken by "Hisense Holdings".

In fact, this "misreading" is caused by the mixed reform of "Hisense Group". In May 2020, Qingdao Municipal Government approved the "implementation Plan for deepening mixed ownership Reform of Hisense Group". In January this year, the Qingdao municipal government issued the notice of Reform and Adjustment of Hisense Group Co., Ltd., announcing that 100% of the shares of Hisense Group before the mixed reform had been transferred to Qingdao Huatong State-owned Capital Operation (Group) Co., Ltd. This marks the basic completion of the mixed reform at the level of Hisense Group. Before the mixed reform, Hisense headquarters was undertaken by "Hisense Group"; after the completion of the mixed reform, "Hisense Holdings" exercised all the functions of the original "Hisense Group", managed all its business, and became the new headquarters of Hisense.

In addition to the mixed reform plan implemented by Hisense Group, at the end of 2019, the Zhuhai Municipal people's Government and Zhuhai State-owned assets Supervision and Administration Commission approved the transaction of Gree Group and Zhuhai Mingjun Investment Partnership (limited partnership) to transfer 15% of the shares of Gree Electric Appliances, and the mixed reform plan of Gree Electric Appliances was approved.

The Catalyst of Industrial Transformation: M & A

When the life of the home appliance industry is no longer easy, diversification and transformation is bound to be the road to the future, and mergers and acquisitions are on the rise again. In November alone, there were two major mergers and acquisitions of Gree Electric Appliance and Hisense's proposed acquisition of Siemens traffic lights and other road traffic control systems.

Gree Electric Appliance announced on November 17 that it plans to hold 38.78% of Zhejiang Dun'an artificial Environment Co., Ltd. at a total price of 3 billion yuan by means of share transfer and non-public offering. Dun'an Environment will become a controlling subsidiary of the company. This is Gree's second acquisition in the new energy field since the acquisition of Yinlong New Energy in August this year.

In recent years, Hisense has made frequent moves, from the acquisition of Toshiba Image of Japan to the acquisition of European kitchen and electricity giant Guloni, to the acquisition of the global automotive and air-conditioning giant, Japan's Sandian. Recently, Hisense plans to buy Siemens traffic lights and other road traffic control systems for nearly $1 billion, exposing its strength and ambition in intelligent transportation.

Prior to this, Midea has successively entered into new energy vehicles, medical care, elevators and other fields through the purchase or acquisition of Hecang Xinneng, Wandong Medical, Lingwang Elevator and so on.

From the above Chinese home appliance giants are constantly "changing", we can see that China's home appliance industry has stood at the turning point of the great era, each brand must redefine itself and restructure itself with acceleration, otherwise it will be in danger of being eliminated by the times.

Author: Wen / Hua Zhang