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As for the main reasons for the performance changes, Yang Jie Technology said that it was mainly due to the economic recovery in 2021, the acceleration of domestic substitution of power semiconductors, the company seizing opportunities and actively expanding market share, and its operating revenue grew rapidly in the first half of 2021 compared with the same period last year.
It is understood that Yangjie Technology integrates R & D, production and sales, and specializes in the industrial development of middle and high-end fields such as power semiconductor chip and device manufacturing, integrated circuit packaging and testing. The company's main products are all kinds of power electronic device chips, MOSFET, IGBT and silicon carbide JBS, high power modules, small signal transistors, power diodes, rectifier bridges, etc., the products are widely used in consumer electronics, security, industrial control, automotive electronics, new energy and many other fields.
Yangjie Technology said that with its long-term technology accumulation, continuous independent innovation capability and mature market promotion experience, it is one of the few domestic enterprises integrating single crystal silicon wafer manufacturing, chip design and manufacturing, device design, packaging and testing, terminal sales and service, and other vertical industrial chains. The company's products have a leading market position and high market share in many emerging market segments.
In addition, Yangjie Technology continues to strengthen the functions of the marketing department, broaden brand promotion channels, and implement accurate marketing, focusing on 5G, power electronics, consumer electronics, security, industrial control, automotive electronics, new energy and other key industries. Through holding industry promotion meetings, new product conferences, online marketing and participating in third-party seminars, we comprehensively carry out promotion and publicity to quickly respond to the needs of downstream industries and customers. At the same time, give full play to the advantages of MCC's international brand, make use of the DESIGNIN (solution design and provision) capabilities of European and American channels, open up the international high-end market, and steadily enhance the company's brand influence among customers in various industries and regions.
Yangjie Technology also continues to implement the key customer value marketing project to achieve customer-centered, high-quality resources to high-quality customers, through the upgrading and optimization of the CRM system, the LTC process is managed scientifically and systematically, the sales process is standardized, and the success rate of business opportunity conversion is improved. During the reporting period, we obtained import substitution cooperation opportunities from a number of well-known end customers, actively promoted the business cooperation of multiple product lines, and further expanded the company's future market space.
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