2021 China Automobile Human-computer interaction HMI Innovation Conference is a complete success!

The 2021 China Automotive Human computer interaction HMI Innovation Conference, co-sponsored by Galaxy and Munich Shanghai Electronics Show, was officially held at Xinghe Bay Hotel, Pudong, Shanghai on April 13, and this event is also one of the simultaneous activities of the 2021 Munich Shanghai Electronics Show.

The form of the meeting is regular offline meeting + online video live broadcast + picture live broadcast + global car special live broadcast. More than 400 attendees attended the meeting and listened carefully to the speeches of the speakers, and gained a lot from each other's exchanges. The Galaxy HMI conference studio received more than 16000 views during the conference.

Including Unity, Epic Games, Qt, Bamboo Intelligent Technology, Zhongke Chuangda, Guangzhou Hongke Electronic Technology, Rui Rui Technology, Nanjing Fujitsu Nanda Software, Shanghai Navigation interest, Ansys, Xinna Sensor system, Shenzhen Lixun testing, Shenzhen Super Jie Communications, COGNATA, Shanghai Youxin Technology, Yancheng Electronic Technology, Guangzhou Zhiyuan Electronics, Jiateng Electric Co., Ltd., and Sohu Automobile, Automobile Vertical and horizontal, OFweek Wiki, ZAKER, car East and West, Techbook, Zhaopin, Autor and other co-author media provided all-round support and coverage to this meeting.

First of all, Ms. Zhou Xiaoying, president of Galaxy Automobile, came to the scene to deliver a welcome speech.

(Zhou Xiaoying CEO)

Zhou Xiaoying pointed out that the overall development trend of cars is intelligence, and we can see that car intelligence has basically become a core point that all cars must have when they are introduced to the market. The in-depth discussion of human-computer interaction, how to make cars smarter, more friendly and more interesting, has gradually become a main theme in the automotive industry. Galaxy now cooperates with most of the world's mainstream car companies, as well as with many governments such as Siemens and ABB,. Geshi Automobile is a platform for ecological partners, where we can have the opportunity or have more suitable occasions to know a lot of new friends, and we will do in-depth exchanges and expansion together to explore the new space for the development of the automobile industry.

(director of Zhang Yuanyuan Munich Exhibition Project team)

Subsequently, Ms. Zhang Yuanyuan, director of the Munich Exhibition (Shanghai) project team, was also invited to make a speech. With the development of intelligent network connection technology and mobile Internet, consumers' understanding of cars gradually changed from a single vehicle to the third space. The future automobile industry electrification, intelligence, Internet direction has become the industry consensus, and China's electric technology, Internet connection technology and high-precision positioning are currently in the leading position in the world. The universal application of car networking will bring qualitative changes to China's automobile industry. How to improve the sense of experience in the car, so the demand for customized and intelligent experience in the car is gradually improving. Especially with the advent of the 5G era, the application scenario of communication technology will be extended to the vertical industry, and vehicle networking will become an important foundation for 5G to thoroughly apply to the industry.

(Han Yike, industry analyst of Gaishi Automotive Research Institute)

Ms. Han Yike, an industry analyst at the Global Automotive Research Institute, delivered a speech entitled "HMI Market and Industrial Development trend". It is divided into three parts to introduce the current HMI market and industry development trend. The first is the scene-based user experience to drive the development of HMI, and the second is the expansion of intelligent interaction technology. Finally, the path of commercial innovation leads the trend of the industry. In recent years, with the rapid growth of the scale of intelligent Internet connected vehicles, the penetration rate of intelligent Internet connected vehicles in China is expected to reach 76% in 2025. We mainly look at three major elements: human-computer interaction, intelligent driving, and intelligent services. Human-computer interaction is more as an entrance and grasp, from human-computer interaction to input user requirements, and even actively identify this demand, and finally output a better driving control experience and service experience.

(senior Director of Product Planning, Zhou Yanglin Morse Zhaopian Technology Co., Ltd.)

Subsequently, Mr. Zhou Yanglin, Senior Director of Product Planning of Morse Zhaopian Technology Co., Ltd., shared his views on "HMI interaction design thinking in the context of the intelligent era". The exploration of scene-based HMI interaction design, generally speaking, interaction design must be carried out in a specific scene, why emphasize scene-based interaction design? In the intelligent cockpit, because of tightness, complexity, diversity, scene factors are particularly important. The first two scenarios focus on attention, while the latter focuses on user privacy. The purpose of multimodal interaction design is to help drivers reduce their cognitive load and improve the experience of human-computer interaction. The weight of display in the cockpit is increasing day by day, and what information to display has become a major issue.

(Ren Qinming, Technical Director of Unity Industrial Solutions)

Mr. Ren Qinming, Technical Director of Unity Industrial Solutions, followed by a speech on "Unity: next-generation smart car embedded HMI design tools". What will the smart car HMI look like in the future? At present, we can obviously feel that the screen inside the car is getting bigger and bigger, and the ability of the car chip is getting stronger and stronger. With stronger chips and bigger and bigger screens, it is necessary to make corresponding improvements in the development tools. Lower costs and faster creation of the content tools needed. As autopilot becomes more and more advanced in the future, the user experience in the car will be completely different. Originally, you may focus on driving, and you may experience the services provided by the car itself in the future. The new hardware also brings new opportunities. It turns out that the main interactive hardware in the car is the steering wheel and throttle. With the development of new technology, there will also be eye tracking, gesture recognition, naked-eye 3D screen, and even new solutions such as AR,XR in the future. For example, some clean-up recognition, users do not need to touch any hardware, through intuitive or intuitive interaction, can interact with the car.

(Ji Dawei Epic Games China Technical account Manager)

Mr. Ji Dawei, Technical account Manager of Epic Games China, then delivered a speech on "Unreal engine-Real-time 3D Technology leading the Development and change of the next Generation HMI". The next generation of so-called 3D HMI is an irreversible trend, and it can be revealed here that GM has officially announced that the two cars also use high-end Qualcomm chips, which will be put into production in China and will be displayed at the recent Shanghai auto show. So the 3D HMI is actually very close to us. In addition to 3D, the inevitable cars of the future will have three trends from the perspective of engines: cloud Zhaopin, artificial intelligence and automation, rich interaction and immersive experience.

(general Manager of Xu Sheng Qt China)

The theme of the speech by Mr. Xu Sheng, General Manager of Qt China is "HMI user experience enhances Brand characteristics". In the reform of the automobile manufacturing industry, software is the factor in the reform of the automobile manufacturing industry. In particular, the emergence of Tesla makes the traditional OEM automakers are carrying out related changes, including Volkswagen and the domestic traditional OEM, of course, there are many emerging car-building forces, we can see that the growth in software investment is very great in the future. In the process of change, the most basic software such as autopilot module, owner identification and artificial intelligence are implemented at the bottom, whether it is software architecture, AI algorithm, intelligent driving algorithm, of course, finally reflected in the interactive interface is mainly implemented in a new generation.

(general Manager of he Tao Zhongke Chuangda Rightware Asia Pacific)

Mr. he Tao, General Manager of China Kechuangda Rightware Asia-Pacific region, then talked freely about the content of "3D HMI design trend and Kanzi mass production practice". From the trend of 3D HMI industry, what kind of technology layout and tools are needed, this tool can guarantee the final mass production. 3D is everywhere in the future HMI design. So where is the technical bottleneck? Are there any obstacles in the design that lead to the implementation of the design? Is there a good way for designers to open it now? The answer is that Zhongke Chuangda has more than 100 designers in China, coupled with more than 150 technical personnel, designers are actually breaking through their own upper limit of ability to achieve higher-end design effects.

(qu Jie Zhujian Intelligent Technology Co., Ltd. / head of Automobile Industry)

Then, Mr. qu Jie, head of Bamboo Intelligent Technology (Shanghai) Co., Ltd. / automobile industry, delivered a speech on "Exploration and practice of Multimodal emotional interaction". There are also a large number of voice assistant interaction scenes in the cockpit. Human-computer interaction scene is not only on the intelligent terminal, responsible for the IoT direction, we see a large number of robots replace human work every day, whether it is to call the bank or receive a phone call from the bank. Companies such as Huawei, Evergrande and country Garden are also introducing the concept of robot employees and replacing human scenes with robots. Our understanding of human-computer interaction, first of all, is to understand. Now most of the voice assistants can understand, at least know what I am talking about, but the ability of continuous dialogue is relatively weak, so the first layer should accurately understand the user's intentions and achieve continuous dialogue. domain jump, context understanding. The second layer is to be able to think. At the same time, we can use user portrait tags and multi-modal interaction to achieve active interaction scenes. The third layer is the temperature, of course, this process requires the addition of emotional technology, the addition of digital people, emotional TTS/ sound reproduction to achieve the landing application of thousands of people.

(senior Director, Product Planning and Project Management Department, user experience, FAW Group headquarters, Chen Fang)

Dr. Chen Fang, Senior Director of user experience and Product Planning and Project Management Department of FAW Group headquarters, brought us the sharing of "theoretical research on driver distraction, fatigue and HMI design standards". The question of driving distraction is not very strange. The problem of driving distraction began in the mid-1990s. It was first mentioned that making a phone call can cause driving distraction. There are many causes of driving distraction. Drivers are distracted, inattentive or inattentive. These are three different things. Driving distraction is superior to visual distraction and auditory distraction, as well as operational distraction and cognitive distraction, mainly due to visual distraction. Distraction-related factors, including age, experiential personality, surrounding environment, internal and external factors, can have an impact on distraction. Dialing (handheld operation) reaching for another object, typing, reading or filling in is risky, such as typing a new address while driving, which is a common thing to do. You may ignore reading, but some people mentioned voice interaction earlier. Now there is a big problem with voice interaction in the car, because the voice recognition rate has not yet reached 100%. After talking about it, it may recognize you or identify errors, and the error rate is still very high. In fact, the error rate of speech recognition is very difficult to avoid, in order to confirm the recognition, read a line of words, originally intended to use speech to free visual distraction, in fact increased visual distraction, so the current in-car voice system interaction design is very immature. But how to solve this problem, this may be various suppliers, various experts should also find a way to solve this problem.

(Jiang Aiqiang Geely Automobile Research Institute Intelligent cockpit General engineer)

Mr. Jiang Aiqiang, the chief engineer of the intelligent cockpit of Geely Automobile Research Institute, then talked freely about "how to build an intelligent cockpit from the dimension of customer experience" and shared from several angles, what is the standard of intelligent cockpit? At present, there is no definition of the industry, and he summed up his own experience and views on the smart cockpit. The so-called intelligent cockpit or autopilot must have content.

1. Perception.

2, efficient, in the driving process or in the need for interactive applications, want to have a real-time interactive way.

3. Professionalism. Now the Internet car-making does not quite understand the original traditional standards and rules of car companies, so it needs to be professional according to industry standards and the idea of human-computer interaction.

4, personalization, now every car company is raising thousands of people, and we need to let the car serve the users according to different customers and usage scenarios.

5. Certainty, in the process of driving, try to make the whole car as interesting as possible without any dangerous driving, so as to find some happiness in the journey of more than 2 hours.

6. Deep study. Every time you can make actions that are in line with the customer's behavior habits.

(Shen Yong Alibaba-Senior expert on self-driving at Dharma House)

Alibaba-Dr. Shen Yong, a senior expert in self-driving at Dharma House, then delivered a speech entitled "Exploration of vehicle Intelligent Assistant". The industry is talking about multimodal, but in the past, multimodal is not the fusion of various interactive behaviors, but the fusion of all kinds of data to improve the certainty of judging the state of people. If you do recognition, you will find that the judgment of a single information is very difficult, and the accuracy is not high. Accuracy is not high, even if you achieve 90% accuracy is very good, even if the additional up to 95%, but for the machine to achieve 100% is possible, which means that there are always 5% of people in the experience is not good.

(senior designer of Wang Chao BMW DesignWorks UI/UX)

Mr. Wang Chao, a senior designer of BMW DesignWorks UI/UX, also made a speech on "emotional design". Designworks defines the mission as the architect of the future. Since it is said that emotional design, first of all, we have to understand what is emotion? In fact, emotion is a psychological response, but in conscious situations. So what is emotional design? Professor Norman is quoted as saying that if you have read his two books, some of his ideas are also more controversial. Here we can see that products with appropriate emotions in order to create a positive experience for users, we want to create a positive experience, but there are really no negative emotions to help you with this positive experience.

(head of Zhu Taiping GAC R&D CENTER Interactive experience Design Section)

Mr. Zhu Taiping, Chief of GAC R&D CENTER Interactive experience Design Section, talked about "creating the interactive experience 'relationship field' of the next generation intelligent cockpit." Guangzhou Auto Intelligent experience cockpit is a collection of GAC R&D CENTER's technology that will be mass produced in the short and medium term. This cockpit plays the role of integration, the cockpit is like a large laboratory of prior experience, it makes a first exploration from two aspects of hardware and software, and is responsible for the approach of the whole scene.

(director of Scientific and technological Design of Qianhai Seven Swords, Lu Miao)

The last speaker at the meeting was Mr. Lu Miao, Scientific and Technical Design Director of Qianhai Seven Swords, whose topic was "HMI scene Design of Intelligent cockpit". The traditional mainframe factory is now looking for the method of scene, through the product manager to plan the product definition, and then design some scenes, after designing the scene, the interaction designer will interpret the function according to these scenes, user experience analysis, document writing, the designer will build the three-dimensional scene, UI design, UI import. According to the traditional to fully complete the desired function. But the downside is where does the interaction designer influence the scene? Did he think deeply about the scene? In fact, he doesn't even know it. Therefore, he believes that requirements should be defined first, and then through the scene team, including product managers, UE designers, UI designers, and even some leaders, they define the environment of a large scene, which has an impact on product design, interaction design, and visual design at the same time, horizontally affecting every node, and interaction design at the same time.

China Automotive Human computer interaction HMI Innovation Conference will be held at an annual frequency in the future. We welcome the continuous attention of the majority of partners!