"adhering to the strategic basic point of expanding domestic demand and fully tapping the potential of the domestic market" is one of the key deployment directions of this year's "Government work report" for the work of 2021. Since 2015, consumption has contributed 60% of China's economic growth. So, how to further increase the proportion of green consumption on the basis of strong consumption? It is reported that Dong Mingzhu, a deputy to the National people's Congress, will put forward the proposal of "promoting the trade-in of extended service household appliances and promoting the internal circulation of the economy" to "step up efforts" for green consumption.
This is the eighth year that Dong Mingzhu has put forward relevant suggestions, and it makes people wonder why Dong Mingzhu is so persistent in promoting the trade-in of extended-service household appliances.
What are the disadvantages of extended service appliances? Let's first take a look at a group of data from the Fire and Rescue Bureau of the National Emergency Management Department: in 2020, a total of 252000 fires were reported, with 1183 deaths and direct property losses of 4.009 billion yuan. Among them, the proportion of fires caused by electrical causes is high, reaching 85000 in the whole year, accounting for 33.6% of the total number of fires in the whole year. If we further study the causes of electrical fire, it is not difficult to find that the inducements such as short circuit of wires, overload power consumption, electricity leakage and poor line contact all point to the problem of "extended service of household appliances".
In fact, with the improvement of consumer safety awareness year by year, more and more old household appliances that have been used for more than a decade have been able to "retire", but on the whole, there is still a lack of enthusiasm and initiative for consumers to take the initiative to eliminate old household appliances, especially for large household appliances such as air conditioners, refrigerators and washing machines. Consumers often refuse to upgrade because old household appliances can still be used.
In 2020, the "safe service life of household appliances" was issued, and the safe service life of household air conditioners is 10 years, which is recognized by the whole industry. In order to further improve the enthusiasm and initiative of consumers to phase out extended-service household appliances, many household appliance enterprises represented by Gree have initiated the "still new" activity. From the perspective of Gree's "trade-in" activity, there is no limit to the brand, the number of years and the number of old machines, as long as you register in the online "Gree Dong Mingzhu Store", you can choose and pay in the local specialty store and enjoy a direct discount, or directly select the machine online to enjoy the cash back discount.
With the introduction and implementation of the new national standard for household appliances, the energy-saving technology of household air conditioning is becoming more and more important. Still take Gree as an example, the "1 Hz frequency conversion technology" independently developed by Gree has realized the stable low frequency operation of the compressor, has been identified as "international leader", and is widely used in Gree's variable frequency air conditioning products. Also created by Gree, the "three-cylinder two-stage variable capacity compressor technology" breaks through the temperature limit of air-conditioning operation and greatly improves the heating effect of air-conditioning at low temperature, so as to achieve energy-saving and efficient operation. It is the application of these technologies that makes Gree's household air-conditioning products in the industry-leading position in energy conservation.
It can be said that advocating the country to establish a standard for the safe use life of household appliances as soon as possible can protect the safety of people's lives and property to a certain extent. At the same time, timely replacement of extended service household appliances is also a response to the policy of energy saving, emission reduction and green development.
Speeding up the elimination of extended-service household appliances in the market requires enterprises, like Gree, to promote consumers' enthusiasm to replace old household appliances in the form of "trade-in" from the bottom up, as well as to establish complete market guidance rules from top to bottom. Although the introduction of the "safe service life of household appliances" has given household air conditioners a 10-year service life, this document still has its limitations. at the macro level, there is still a lack of complete relevant policy standards or market guidance requirements to promote the upgrading of old household appliances with extended service.
In 2020, the central government pointed out that it is necessary to speed up the formation of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promote each other, and the economic internal cycle is inseparable from the activation of potential consumption power. In the home appliance market, on the one hand, there is the potential consumption potential of household appliances activated by the trade-in activities of old household appliances, and on the other hand, enterprises like Gree provide high-quality energy-saving products at the supply side to meet consumer demand, both of which drive each other. jointly promote economic green consumption.
From this point of view, Dong Mingzhu insists on the proposal of "trade-in for new appliances for extended service", which is not only related to the safety of our consumers' lives and property, but also to our quality of life, but also to the high-quality development of the industry and even the domestic economy.
