Haier air conditioning has not only become the only brand with double growth in the industry in 2020, but also has a share of more than 20% in 19 provinces and cities, which indicates that the deficiency of Haier Zhijia air conditioning business is greatly improving.
Following Haier Zhijia's completion of the overall listing of the business sector and the construction of the "A+D+H" capital market pattern, this week once again ushered in good news. Haier air conditioning in the country's 19 provinces and cities share of more than 20%, Haier Zhijia air conditioning business sector continues to lead the rise.
Looking back in 2020, Haier air conditioners ushered in the counter-trend growth of online and offline market share. In the first 52 weeks of 2020, the annual cumulative share of Haier air conditioning offline retail sales reached 14.7%, an increase of 2.3% over the same period in 2019, while the annual cumulative share of online retail sales increased by 2.4% compared with the same period in 2019, according to Zhongyikang.
In 2021, Haier Air Conditioner continues to maintain its leading advantage. After the share of Haier air conditioners in 17 provinces and cities exceeded 20% in the 52nd week of 2020, this advantage expanded to more than 20% in 18 provinces and cities in the first week of 2021. In the second week, Haier air conditioners' share in 19 provinces and cities in China exceeded 20%. The coverage areas include Shenzhen, Jinan, Qingdao, Shenyang and so on, and the market advantage is further expanded.
From the overall market point of view, Haier air conditioning led the rise of the industry, continue to add weight for one-third of the world. Zhongyikang offline air conditioning market data show that in the first two weeks, the cumulative share of Gree air conditioning retail sales this year was 34.8%, an increase of-1.3% over the same period last year; Midea's cumulative share of air conditioning retail sales this year was 32.3%, an increase of 0.9% over the same period last year; Haier air conditioning retail sales accounted for 16.7% this year, an increase of 2.6% over the same period last year, ranking first among TOP3 brands.
From the offline market retail volume data, Gree air conditioning retail volume accounted for 33.2% of the cumulative share this year, up 0.8% over the same period last year; Midea's air conditioning retail volume accounted for 33.3%, up-1.6% over the same period last year; Haier air conditioning retail volume accounted for 16.0% of the annual cumulative share, an increase of 2.2% over the same period last year.
In fact, in the context of the downward trend of the industry, Haier air conditioning can achieve counter-trend growth, and its high-end, healthy layout is inseparable.
As early as 20 years ago, Haier air conditioning started the process of exploring health technology. In the special period of 2020, Haier Air conditioning has successively launched a variety of healthy sterilization air scenarios, such as 56 ℃ high temperature sterilization self-cleaning air conditioner, new species of washing air, 3D sterilization cabin series and so on. Among them, Haier wash air new species has occupied the first place in the 1.4W + price range for many weeks in a row.
According to Zhongyikang research data, in the first 52 weeks of 2020, Haier's annual cumulative share of sterilized air conditioning retail sales reached 56.6%, an increase of 6.2% over the same period in 2019, ranking first in the industry. In the price range above 15000 yuan, Haier also occupied 46.9% of the share, ranking first.
From the only double growth in 2020 to the beginning of 2021, the share of 19 provinces and cities has exceeded 20%. Haier's air-conditioning business continues to rise, making a certain contribution to the market value of Haier Zhijia, which indicates that Haier Zhijia's air-conditioning business deficiency is being made up. With the layout of high-end air conditioners and healthy air, solutions represented by air scenes will become the mainstream of the market.
