Recently, Renault Group released its 2020 sales report card. According to official figures, Renault sold 2949849 vehicles (including passenger vehicles and light commercial vehicles) worldwide in 2020. Although there is a significant gap from the performance of 3.75 million vehicles in 2019, Renault believes it is more important to overcome the impact of the novel coronavirus epidemic, and said Renault has begun to implement a "profit first" sales policy, no longer simply pursuing sales.
Specifically, Renault highlighted its achievements in electric vehicles, which further consolidated its leading position in Europe, selling a total of 115888 electric vehicles in 2020, an increase of 101.4 per cent over 2019. Among them, Renault ZOE (parameter | inquiry) is the best seller, with an increase of 114% to 100657 vehicles. In the electric commercial vehicle segment, Kangoo Z.E. It's the best-selling model. In addition, the pure electric version of Renault Twingo and Dacia Spring electric vehicles will join Renault's electric vehicle product lineup in 2021.
In addition to pure electric cars, Renault will also launch E-Tech hybrid and plug-in hybrid versions of Clio, Captur and Megane Estate in 2020. As a result, the Renault brand has established itself in the hybrid and plug-in hybrid markets, selling more than 30000 vehicles in Europe, accounting for 25 per cent of orders for such products. In the first half of 2021, with the launch of Renault ARKANA E-Tech hybrid, Captur E-Tech hybrid and Megane E-Tech plug-in hybrid models, the E-Tech product line will be further expanded.
From the perspective of specific regional markets, in Europe, Renault Group's total sales in 2020 was 1443917 vehicles, and the Renault brand market share reached 7.7%, an increase of 0.1 percentage points, mainly due to Clio, Captur, ZOE, E-Tech series and other models. As Renault's second-largest market in the world, Renault's market share in Russia rose 1.2 percentage points to 30.1%.
In India, Renault's market share reached 2.8 per cent, up 0.3 per cent from a year earlier, due to hot sales of Triber models. In the first half of 2021, the new SUV model Kiger will also join Renault Group's product matrix in India (Kwid, Duster, Triber). In South Korea, sales of the Renault Samsung car brand increased by 14.2%.
In China, Renault Group will focus its strategy on electric vehicles and light commercial vehicles in 2020, and the three joint ventures are actively promoting their business. For example, Huachen Renault Gold Cup Automobile Co., Ltd. plans to launch a full range of light commercial vehicles by 2023, including five competitive models, including small, medium and large van vehicles (H-Van, M-Van, S-Van), including electric models, which will further expand brilliance Renault's market coverage.
As a joint venture of Renault, Nissan and Dongfeng, easy New Energy Automobile Co., Ltd. launched Renault Enoch in the domestic market, also launched the international strategy, opened the prelude to enter the overseas market.
"Renault's goal is to reverse its performance," said Luca de Mayo (Luca de Meo), chief executive of Renault. We are now focused on profitability, not sales, and we are improving the net unit profit margin per car in each market. In the second half of 2020, our first phase results have been shown, especially in Europe, where Renault brand cars have made progress in the most profitable sales channels. At the same time, we have strengthened our leading position in the field of electric vehicles. "
Editor's comments:
There were two major events for Renault in the first half of 2020: one was that the epidemic had an impact on sales; the other was that Dongfeng Renault restructured and stopped its business, and Renault retreated selectively in the Chinese market. However, in terms of global performance, Renault has shown greater market potential in the electric and hybrid markets, which may lead to longer-term development for Renault.
