Huawei's HIMA releases official image of 'MAEXTRO S800' luxury sedan co-built with JAC Group

Beijing (Gasgoo)- On November 23, Huawei's smart car alliance, Harmony Intelligent Mobility Alliance (HIMA), officially unveiled through Weibo an image of the MAEXTRO S800, an ultra-luxury sedan developed in collaboration with JAC Group.

Marketed as the "Flagship of the Era," the S800 targets the ultra-premium vehicle segment, with pricing expected to rival brands like Maybach and Rolls-Royce. The new vehicle model will make its first appearance during the Huawei Mate 70 smartphone series launch event on November 26.

The teaser image released by HIMA highlighted the vehicle's elegant rear design. The MAEXTRO S800 features sleek, curved tail lines, a full-width taillight assembly, and a distinctive starlit light strip integrated with a red halo design, delivering a striking visual impact. The MAEXTRO logo is prominently embedded in the taillight assembly, reinforcing the brand's luxury appeal.  

According to Huawei's CEO of Consumer Business Group, Yu Chengdong, the MAEXTRO S800 sedan measures approximately 5.5 meters in length, placing it firmly in the large luxury vehicle category.

Earlier in July, JAC Group's chairman Xiang Xingchu disclosed that the first vehicle model co-developed with HIMA completed vehicle testing this year, with mass production planned for late 2024. The vehicle will officially hit the market in the first half of 2025, and the R&D of following products are underway.