Honda Motor sees China sales drop 21.48% YoY in H1 2024

Shanghai (Gasgoo)- Honda Motor announced that its retail sales in China for June 2024 totaled 68,966 vehicles. Compared to the same period of last year, this volume represents a year-on-year drop of 39.04%.

For the first half of 2024, the Japanese automaker's cumulative sales reached 415,906 vehicles in the world's largest auto market, down 21.48% from the previous year.

Honda Motor did not disclose individual sales figures for its joint ventures, GAC Honda and Dongfeng Honda, this month.

To boost sales in China, Honda Motor plans to strengthen its electrification efforts in the country. Shinji Aoyama, Global Executive Vice President of Honda, stated that this fiscal year, Honda will launch several competitive electric vehicle models in the Chinese market and work with its joint venture partners to address overcapacity issues.

On the evening of June 25, Dongfeng Honda's latest pure electric SUV, the e:NS2 (Chinese name: 猎光，Lieguang), hit the market. Equipped with CATL's batteries, the model comes with four variants, priced between 189,800 yuan and 209,800 yuan, with a limited-time offer of 159,800 yuan to 179,800 yuan.

The e:NS2 is built on Honda's "e:N Architecture F" platform dedicated to battery electric vehicles. It was developed by Honda's China division and features a family design language characterized by sharp blade shapes and dynamic lines, creating a youthful and energetic appearance.

In terms of intelligent features, the e:NS2 is equipped with the advanced Honda CONNECT 4.0 intelligent connectivity system. This system offers multiple smart interactive experiences, including facial recognition, gesture control, intelligent AI voice interaction, and 15 intelligent scenarios.