DENZA inaugurates first flagship store in Hong Kong, China

Beijing (Gasgoo)- On June 24, 2024, DENZA, the premium new energy vehicle brand majority-backed by BYD, inaugurated its first flagship store in Hong Kong, the DENZA Kowloon Bay Flagship Store.

The event also marked the debut of the right-hand drive version of the DENZA D9 in Hong Kong, along with the display of the DENZA D9 Four-seat Pioneer Edition and the DENZA Z9GT, showcasing the brand's luxurious product lineup.

The DENZA Kowloon Bay Flagship Store stands out in its choice of location, layout, and design. Situated in Hong Kong's largest automotive district, Kowloon Bay, the store occupies nearly 2,000 square meters, facing Mega Box, the largest mall in Kowloon Bay. The store features vehicle display areas, a V2L (vehicle-to-load) scenario display area, two VIP rooms, and a new car delivery area, providing a comprehensive luxury service experience. The design, predominantly white with coffee-colored wood grains and mirrored ceilings, combined with two-story high floor-to-ceiling glass walls, creates a bright, spacious, and luxurious atmosphere.

Photo credit: DENZA

Zhao Changjiang, General Manager of BYD DENZA Sales Division, noted that the prevalence of Alphard vehicles in Hong Kong as celebrity chauffeur cars is set to change. He also revealed that to date, DENZA D9 has garnered orders for nearly 1,000 vehicles in Hong Kong.

On June 11, DENZA announced its official entry into the Hong Kong market, with the DENZA D9 priced from HKD 668,000. Zhao predicted the official price range would be between HKD 660,000 and HKD 750,000.