Li Auto announces price cuts across L series’ 2024 models, Li MEGA MPV model

Shanghai (Gasgoo)- On April 22, Li Auto announced that effective immediately, the 2024 models of the Li Auto L7, L8, L9, and Li Auto MEGA will adopt a new pricing system. The L series will see price reductions ranging from 18,000 to 20,000 yuan, while the MEGA MPV model will receive a direct reduction of 30,000 yuan.

Specifically, the Li Auto L7's price will drop from 319,800-379,800 yuan to 301,800-359,800 yuan; the L8 will be reduced from 339,800-399,800 yuan to 321,800-379,800 yuan; and the L9 will go from 429,800-459,800 yuan to 409,800-439,800 yuan. The Li MEGA’s price will be lowered from 559,800 yuan to 529,800 yuan, a reduction of 30,000 yuan.

Li Auto stated that both new and existing customers who have placed orders but not yet received their cars will benefit from the new pricing. Additionally, cash rebates will be provided to customers who have already taken delivery of the 2024 Li L7, L8, L9, and the Li MEGA models.

This price adjustment comes just three days after the market launch of the Li L6 model, the brand's new entry-level SUV. The L6 is available in Pro and Max versions, priced at 249,800 yuan and 279,800 yuan, respectively. According to the company, orders for the L6 surpassed 10,000 units within 72 hours of its launch.