Beijing (Gasgoo)- Chinese automaker Dongfeng Motor Group recently announced an ambitious annual sales target of 3.2 million vehicles for the year of 2024.
Reflecting on the automaker’s 2023 achievements, Dongfeng Motor achieved annual sales of 2.42 million vehicle sales, with new energy vehicle sales hitting 524,000 units, marking a 4.3% year-on-year rise. Notably, Dongfeng Motor's premium new energy vehicle brand, VOYAH, achieved a significant milestone by delivering over 50,000 vehicles throughout the year, showing a remarkable 160% surge from a year ago.
In line with Dongfeng Motor's strategy, the group is poised to accelerate the growth, expansion, and quality improvement of new energy vehicles. Building on the "2+1" electrification platform for passenger vehicles, Dongfeng Motor Group plans to establish four major product platforms for commercial vehicles. In 2024 and 2025, it aims to launch 14 new energy passenger vehicle models and 10 basic commercial electric vehicle models.
On the brand front, VOYAH is set to introduce a new midsize SUV in 2024, targeting an ambitious goal of 100,000 vehicles in yearly delivery volume. The M-HERO (Mengshi) off-roader brand plans to expand its offline presence to 100 stores this year. Dongfeng AEOLUS, committing to full electrification among its product lineup, will launch five new energy products within two years. In addition, the brand’s Haohan PHEV model will hit the market in the first quarter of this year.
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