【High Gold Prices Fail to Dampen Consumer Enthusiasm, Gold Jewelry Enterprises Actively Expand Stores】
Since the end of October, when gold prices reached a high of 600 yuan/gram, some consumers adopted a wait-and-see attitude and the market briefly cooled. However, with the arrival of the year-end consumer peak season, the gold market has become hot again. As consumer demand for gold jewelry continues to grow, many gold jewelry brands have actively expanded their stores. Guohai Securities believes that this is partly due to the upgrading of gold craftsmanship and the rise in gold prices, leading to long-term and stable profit growth in the gold jewelry industry. The incremental value is expected to support the expansion of store numbers for enterprises. On the other hand, the investment payback period for jewelry franchisees has shortened, providing sufficient motivation for opening new stores.



