As of April 25, Zigong cemented Carbide Co., Ltd. Chengdu Branch (hereinafter referred to as "Chengdu Branch") tungsten and molybdenum plate achieved a 29% year-on-year increase in product sales, accumulating 39% of the progress target. Among them, the molybdenum wire branch increased by 32% compared with the same period last year, the tungsten wire branch increased by 30%, and the tungsten and molybdenum branch increased by 26% over the same period last year. In April, the production and operation of tungsten and molybdenum plate went up again, and product sales increased by 20% compared with the same period last year, reaching an all-time high.
2021 is the first year of the "14th five-year Plan". In order to get off to a good start and take a good step, Chengdu Branch revolves around the company's "one body and two wings" development strategy, with the working idea of "cultivating the increasing power of new products, upgrading and upgrading to promote development". Always adhere to the benefit-oriented, and strive to promote all kinds of work.
Focus on key points and do a good job in purchasing
"the achievement of phased achievements, thanks to the correct leadership of the company, embodies the painstaking efforts and sweat of the staff of Chengdu Branch, and the achievements are not easy to come by." Ding Lishun, general manager of the branch, said.
At the beginning of the year, in the face of the complex international market, Chengdu Branch calmly analyzed the changes of internal and external business environment and accurately implemented measures to stimulate the vitality of production and operation through measures such as optimizing product structure. The implementation of "off-peak" procurement is a procurement mode that Chengdu Division of Labor Company has always respected. The cost of raw materials is related to the pricing of product sales, and even directly affects the profitability and sales volume indicators. "off-peak" procurement can not only get raw materials lower than the market price and reduce costs, but also provide effective support for product sales pricing and marketing to ensure the incremental efficiency of the company.
In April, without affecting production and ensuring the delivery time of products, the raw material supply department adopted the procurement strategy of "studying and judging the market, avoiding peaks and stepping on valleys, and building a warehouse in advance", and actively paid attention to the dynamic market of raw materials. By controlling the procurement rhythm and reserve procurement, we can purchase in advance in time before the price rises, and the actual procurement cost of the main raw materials of the branch is lower than the current market price, saving nearly 6% of the raw material cost. It provides a strong support for sales to grab market orders.
Dance leader strengthens marketing
To do a good job in marketing, it is easier said than done to have orders and profits, but Chengdu Branch has a set of unique methods and measures.
Since the beginning of this year, since the hard Company Chengdu Branch has established a mechanism for tracking and adjusting the purchase price of raw materials, and timely adjust and effectively control the sales price according to the changes in market price and the actual production situation of the branch, form sales prices of key products that meet the requirements of the market and customers, and ensure that the price strategy meets the needs of sales work. From March to April, the marketing management department planned as a whole, took the initiative to adjust the price for 4 times, and consciously controlled the signing of low-price contracts and long-order contracts, and firmly grasped the initiative of the price. Combined with the demand for order growth in the machining industry, following the pace of competitors and further adjusting prices on the basis of price adjustment in March, the price of cut silk products rose 5% month-on-month in April, 7% higher than the average price in the first quarter. Flexible price strategy promoted the branch's monthly product sales in April to reach 10% of the annual plan, constantly setting branch sales records.
Under the influence of macro policies and the epidemic situation abroad, the branch took full advantage of the opportunity of restorative growth in the domestic iron and steel industry and actively sought orders for steelmaking products. In April, the order volume of a steel plant increased by 233%, and the price increased by 10% compared with March. The branch persisted in taking benefit as the center, and carried out "incremental" marketing by adjusting the product structure. In April, the sales volume of wire, plate and special-shaped products in Chengdu branch reached 51%, an increase of 6 percentage points from the previous month, an increase of 2% over the same period last year. The sales volume of individual deep-processed silk products increased by 20% month-on-month, reaching 100% year-on-year growth, and the development effect of the products in the direction of high value-added such as deep processing and finishing was further enhanced.
