Shenzhen announces the reference price of second-hand housing for 36 hours: officials, intermediaries and associations respond quickly

Publicado: Feb 10, 2021 09:46
After Shenzhen announced the reference price for second-hand housing transactions, Shenzhen officials, intermediaries and industry associations all responded quickly today to tie in with the landing of the mechanism.

After Shenzhen announced the reference price for second-hand housing transactions, Shenzhen officials, intermediaries and industry associations all responded quickly today to tie in with the landing of the mechanism.

A reporter from the Financial Associated Press reported yesterday that the main intermediary agencies in Shenzhen were urgently notified to attend the meeting yesterday afternoon, requiring that the listing price of second-hand housing should not exceed the transaction reference price, and that from now on, all kinds of social media on all platforms, including websites, APP, window advertisements, leaflets, companies or brokers, should not publish housing information higher than the transaction reference price.

In the early hours of this morning, a reporter from the Financial Associated Press found that the shell App took the lead in clearing the data, and the prices of all second-hand residential houses showed that "there is no data for the time being." Click into the details of the community, showing that "there is no average price for the time being, consult the broker online", and delete the column of "Historical transaction". It is reported that Shellshell Shenzhen also issued a "ten forbidden words and deeds code" to the interior yesterday, including not allowing brokers to answer current clients and owners' questions about the reference price of second-hand housing.

Including shells, to this morning, the Central Plains, Q Fangwang, Le Youjia, Wachovia and other intermediary platforms, has cleared the housing price of the whole network. Shell Shenzhen explained the "disappearance" of the price to the Financial Associated Press reporter on the grounds of "system upgrade".

While clearing the online data, a reporter of the Financial Associated Press immediately visited the Nanshan Guimiao and Dachong area and the Nanhu area of Luohu today and found that in addition to some closed stores, the shops of Lianjia, Le Youjia, Central Plains, Wachovia, QFang.com and other major intermediary agencies have all removed the housing advertisements that are usually placed in the window.

Only when the reporter enters the store to inquire, can he know the price of the specific housing source of a certain building. The housing source found by brokers through the internal system is basically equivalent to the listing price before the publication of the reference price of second-hand housing transactions. For example, the price of Huarun City Runfu Phase I in the shell internal system still shows that there are several sets of housing with a unit price of 180000 yuan / square meter.

Or out of response to the reference price mechanism for second-hand housing transactions, Zhongyuan Real Estate Shenzhen Company also issued a statement this afternoon, saying that it had received a rectification notice from Shenzhen Real Estate intermediary Association because of a property in Longguang Longtai Phase I. at the end of January 2021, due to the misoperation of the salesman, the invalid stock source was converted into the number of transactions, and the order error information has now been removed from the shelves. The reporter obtained a screenshot of the transaction record of Central Plains Real Estate App. The picture shows that the first phase of Longguang Jiulongtai sold a house with a unit price of 107759 yuan / square meter on January 29th, with a total price of 12.5 million yuan, much higher than the listing average price of 83650 yuan / square meter at that time, while the official transaction reference price for this community is 51900 yuan / square meter.

In addition, at noon today, the Shenzhen Real Estate intermediary Association also issued a solemn reminder on implementing the second-hand housing transaction reference price release mechanism to do a good job in professional services. It is suggested that all real estate intermediary agencies and intermediary personnel should resolutely implement the reference price release mechanism for second-hand housing transactions, proactively publicize the "notice" requirements to the owners, and urge them to reasonably adjust the entrustment price. All real estate agencies and intermediaries shall publish housing advertisements online and offline on the important basis of reference price and reasonably; for those who illegally publish housing information, timely delete (block) relevant information, suspend the release of housing information and other necessary measures, keep relevant records and report to relevant departments.

It is also worth mentioning that at the same time of the rapid response of the industry, this afternoon, the relevant departments in Shenzhen also informed some local media to hold an interpretation meeting on the establishment of a reference price release mechanism for second-hand housing transactions in Shenzhen. Wang Feng, a real estate expert from the Ministry of Housing and Construction and director of Shenzhen Real Estate and Urban Construction and Development Research Center, made a relevant interpretation at the meeting.

According to the media at the meeting, it was made clear that banks will use the official reference price as an important basis for issuing loans.

According to reports, Wang Feng said that the reference price for second-hand housing transactions in Shenzhen is issued once a year in principle, the intermediary listing price cannot exceed the reference price, and commercial banks will issue second-hand housing loans according to the reference price for second-hand housing.

"Banks will use the official reference price as an important basis for lending, and can fluctuate on this basis, but going too far could trigger an interview and take responsibility for it." Wang Feng said.

At the meeting, Wang Feng also explained in detail the basis for setting the reference price for second-hand housing transactions: 62% of the second-hand real estate prices were consistent with the net tag prices of the past year, 10% of the second-hand real estate prices did not even have the transaction price in the past year, and 27% of the second-hand property market prices seriously deviated from the reference price. these areas that deviate from the market price are mainly from Nanshan, Futian, and Baozhong hot spots, and the prices are falsely high. There is an element of speculation.

However, the reporter then asked the brokers of a number of intermediary agencies and replied that they had not yet received the news of changes in bank loans. "the ongoing list is still in the process of making a normal loan, but I don't know what will happen in the next few days." An agent told reporters.

"since last year, real lending rates, especially small and medium-sized loans, are lower than mortgage rates for the first time, and banks have more incentive to expand their mortgage business." Li Yujia, chief researcher of Guangdong Housing Policy Research Center, wrote an article.

"so if the government's guiding price can affect the bank's loan valuation and make the bank feel that it is higher than this price, the risk of the property market will increase, and the guiding price will make sense," says Li Yujia.

Declaración de Fuente de Datos: Excepto la información disponible públicamente, todos los demás datos son procesados por SMM basándose en información pública, comunicación de mercado y confiando en el modelo de base de datos interna de SMM. Son solo para referencia y no constituyen recomendaciones para la toma de decisiones.

Para cualquier consulta o para obtener más información, por favor contacte: lemonzhao@smm.cn
Para más información sobre cómo acceder a nuestros informes de investigación, contacte con:service.en@smm.cn
Noticias relacionadas
Midea Aire Acondicionado abandona la tradicional apertura del año frío por una estrategia centrada en el comercio minorista en 2027
hace 3 horas
Midea Aire Acondicionado abandona la tradicional apertura del año frío por una estrategia centrada en el comercio minorista en 2027
Leer más
Midea Aire Acondicionado abandona la tradicional apertura del año frío por una estrategia centrada en el comercio minorista en 2027
Midea Aire Acondicionado abandona la tradicional apertura del año frío por una estrategia centrada en el comercio minorista en 2027
Según Yingketong, Midea Air Conditioning anunció oficialmente en julio de 2026 que ya no iniciará la tradicional “Apertura del Año Frío” para la nueva temporada de refrigeración de 2027, dedicándose por completo a una nueva estrategia de “batallar por el retail y competir por los usuarios finales”. Esta decisión supone una suspensión temporal del modelo, con casi tres décadas de antigüedad, de “cobrar en temporada baja y perseguir volumen en temporada alta” dentro de la industria del aire acondicionado. La “Apertura del Año Frío” es un ritmo de negocio propio del sector del aire acondicionado. Normalmente, a partir del segundo semestre (de julio/agosto a octubre/noviembre), los fabricantes realizan aperturas por lotes mediante incentivos de política para atraer a los comerciantes del canal a realizar pagos anticipados y acumular existencias. Luego, en el primer semestre del año siguiente, concentran los envíos a través de diversas promociones de venta a gran escala, creando un ciclo de “empujar inventario en temporada baja y perseguir volumen en temporada alta”. Las medidas concretas de Midea Air Conditioning al cancelar la nueva Apertura del Año Frío incluyen: dejar de celebrar reuniones de apertura que impliquen pagos centralizados del canal, bloqueo de políticas y almacenamiento a gran escala; abolir la práctica de “pagos anticipados obligatorios para asegurar las políticas anuales”; y pasar a la reposición en el punto de venta basada en la demanda real, aplicando políticas normalizadas a lo largo de todo el ciclo.
hace 3 horas
Elecciones en Zambia: se espera que Hichilema gane; el crecimiento económico, en el punto de mira
24 Jul 2026 23:29
Elecciones en Zambia: se espera que Hichilema gane; el crecimiento económico, en el punto de mira
Leer más
Elecciones en Zambia: se espera que Hichilema gane; el crecimiento económico, en el punto de mira
Elecciones en Zambia: se espera que Hichilema gane; el crecimiento económico, en el punto de mira
Zambia celebrará elecciones presidenciales y parlamentarias el 13 de agosto. El mercado espera ampliamente que el presidente en ejercicio, Hichilema Hakainde, gane la reelección. Para los inversores, la principal preocupación es si su segundo mandato podrá transformar la estabilización económica posterior al impago de la deuda soberana en un crecimiento sólido, impulsado por la minería y generador de empleo.
24 Jul 2026 23:29
Antofagasta reanuda la producción en la mina de cobre Los Pelambres tras lluvias y corte de energía
24 Jul 2026 23:29
Antofagasta reanuda la producción en la mina de cobre Los Pelambres tras lluvias y corte de energía
Leer más
Antofagasta reanuda la producción en la mina de cobre Los Pelambres tras lluvias y corte de energía
Antofagasta reanuda la producción en la mina de cobre Los Pelambres tras lluvias y corte de energía
La minera chilena de cobre Antofagasta anunció que la producción se ha reanudado en su mina de cobre Los Pelambres, al norte de Santiago, después de haberse detenido por las fuertes lluvias y un corte de energía. La empresa, que cotiza en Londres, mantuvo el viernes sus expectativas de producción para todo el año pese a la breve interrupción, y señaló que no hubo daños significativos en los equipos ni en la infraestructura crítica.
24 Jul 2026 23:29
Shenzhen announces the reference price of second-hand housing for 36 hours: officials, intermediaries and associations respond quickly - Shanghai Metals Market (SMM)