
The July operating rate pulled back MoM, suppressed by the traditional seasonal off-season and compounded by the bearish drag from copper prices shooting up. In the industry’s traditional off-season, terminal production schedules slowed, related procurement contracted, and the lack of sustained growth in rigid demand formed the foundation for the industry's weakness. Meanwhile, in mid‑to‑late July, copper prices shot up sharply and fluctuated at highs, sparking strong wait‑and‑see sentiment with wariness of high prices among downstream buyers. Only sporadic rigid demand purchases were made, and new orders were hindered, forcing enterprises to cut production schedules and further dragging down the industry's operating rate.
Inventory side, weighed down by weakening orders, the industry’s shipment pace slowed. Enamelled wire enterprises proactively compressed production schedules, but finished product inventories remained at slightly high levels. The industry’s days of finished product inventories stood at 11.59 days, and inventory pressure persisted.
SMM expects the operating rate in August to be 67.87%, down 1.9 percentage points MoM and up 1.32 percentage points YoY. In August, the enamelled wire industry will still be in the traditional demand off-season, with weak support from rigid demand orders. Coupled with the continued rise in copper prices further amplifying off‑season pressure, the industry as a whole is expected to remain in the off‑season doldrums.
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