Shanxi Zhongrun Sets Record Aluminum Liquid Sales in July Amid Off-Season with Proactive Measures

Published: Aug 31, 2025 23:43

In July, Shanxi Zhongrun achieved aluminum liquid sales of 30,400 mt, setting a record high since the company's establishment, including a historic single-day delivery volume of 1,120 mt.

Facing the traditional off-season for primary aluminum consumption, the Marketing and Procurement Department implemented a series of proactive measures to effectively boost aluminum liquid sales:

1. On the basis of strictly adhering to the company's marketing plan, a more rational tiered pricing strategy was adopted, significantly stimulating customers' enthusiasm for cargo pick-up.

2. Communication and coordination with aluminum liquid customers were strengthened, addressing complaints and grievances while meeting reasonable demands. In H1, on-site aluminum liquid transportation issues were resolved for customers, saving them approximately 1 million yuan in labor costs, thereby enhancing customer satisfaction and the market reputation of the company's products.

3. Collaboration with the industrial park was intensified to develop newly commissioned customers. In H1, Shanxi Tianshuo and Shanxi Yihe Phase II officially commenced production, with new aluminum liquid customers Shanxi Jintong and Shanxi Xinte expected to begin trial production in Q3.

4. Monthly plans were strictly enforced, with contractual penalties firmly applied for any breaches.

With the official commencement of production by downstream aluminum liquid customers Shanxi Jintong and Shanxi Xinte, as well as the gradual comple

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