SMM Network News: the sales results of the domestic passenger car market in August 2020 have been announced. As China's overall efforts to promote epidemic prevention and control and economic and social development have achieved positive results, the overall recovery of economic operation has continued to improve, especially driven by various policies to promote consumption, the main body of the market has accelerated the pace of resuming business and market, the recovery of production and supply has been accelerated, market demand has gradually recovered, employment prices are generally stable, new momentum has grown, and market confidence tends to increase. In this context, the recovery situation of the automobile industry continued to improve, and production and sales continued to grow in that month. Let's take a look at the analysis of the sales trend of the passenger car market in August.
Fast reading in 30 seconds:
A total of 1.703 million passenger cars were sold in the overall market in January and August, up 14.8 per cent from the same period last year. 2. New energy sales of 87000 vehicles, up 124.6% from the same period last year. 3. Overseas brands (domestic) are still most favored by consumers. 4. Incentive and Changan of Chinese brands have entered the top 10 list of sales.
One. Overall sales trend: 14.8% higher than the same period last year
In terms of overall market sales, a total of 1.703 million passenger cars were sold in August 2020, up 0.06 per cent from July. Compared with the same period last year, it rose 14.8% from the same period last year, up 1% from the same period last month. Over the past year, the overall sales of passenger cars have shown positive growth for two consecutive months compared with the same period last year, and the recovery momentum is good, which has also played a supporting role in the growth of the overall automobile market.
According to the cumulative sales data, from January to August 2020, the cumulative sales of passenger cars were 10.995 million, down 18% from the same period last year. Compared with the cumulative situation last year, the cumulative sales of passenger cars increased by 15 percentage points. Judging from the sales volume from January to August, car sales as a whole are still running at a low level, and it will take some time for domestic consumer confidence to fully recover.
2. Sales trend of new energy vehicles: year-on-year growth rate narrowed by 56.5%
In terms of energy types, sales of new energy vehicles in August were 87000, up 2 per cent from a month earlier, up 124.6 per cent from a year earlier and 56.5 per cent slower than in July. Of these, the sales of pure electric vehicles were 77000, up 3.3% from the previous month and 126.6% from the same period last year. Pure electric vehicles still occupy the main market share of new energy vehicles; sales of plug-in hybrid models are 10000, down 7.4% from the previous month and an increase of 102% from the same period last year. It is worth mentioning that new energy vehicles continue to grow this month, and their monthly production and sales also set a new record in August.
Third, the trend of car sales by model level: the proportion of car sales is still ahead of the market.
In terms of model-level sales, car sales in August were 843000, accounting for 49.5%, an increase of 0.9% over July; compared with the same period last year, the proportion of car sales decreased by 0.4%, and overall car sales were relatively stable in the past year. SUV sold 795000 vehicles, accounting for 46.7% of sales, down 0.5% from July. Compared with the same period last year, SUV's share of sales fell 0.6%. SUV's share rose at the beginning of the year, surpassing cars and then declined. MPV sales were 65000, accounting for 3.8% of sales, down 0.4% from July growth; compared with the same period last year, the share of MPV sales fell by 0.5%. User demand for MPV is still much lower than that of cars and SUV, but overall is stable. The changes in the model-level market can see that users' consumption concept is more pragmatic and more practical.
Four. market sales trend by brand type: overseas brands (domestic) are most favored by consumers
In terms of brand type sales, Chinese brands sold 514000 vehicles in August, accounting for 30.2%, an increase of 0.3% over July; compared with the same period last year, Chinese brands accounted for an increase of 0.9%. The proportion of sales of Chinese brands has been on the rise in the past six months, and the gap between Chinese brands and overseas brands (domestic) is gradually narrowing. Overseas brands (domestic) sold 1.108 million vehicles, accounting for 65.1%, an increase of 0.1% over July; compared with the same period last year, the proportion of overseas brand (domestic) sales decreased by 0.5%. Overseas brands (domestic) have maintained a stable trend and occupy the main market share. The sales volume of overseas brands (imports) was 81000, accounting for 4.8%, down 0.3% from July. Compared with the same period last year, overseas brands (imports) decreased by 0.7%. Affected by the epidemic, foreign production capacity declined, and vehicle imports were hindered, directly affecting the decline in the proportion of sales. On the whole, overseas brands (domestic) are most favored by consumers.
Fifthly, the trend of market sales by country: the sales volume of Chinese brands increased by 0.3% compared with the previous month.
Judging from the country's situation, Chinese brand sales accounted for 29.7% of passenger car sales in August, up 0.3% from July. Passenger cars in Germany, Japan, the United States, South Korea and other countries accounted for 28.1%, 25.9%, 9.9%, 3.3% and 3.1% of passenger car sales, respectively. Compared with last month, the share of brand sales in Japan and other countries has declined, and the share of Japanese brands has dropped by 1 percentage point. Although the share of sales has declined, it is still favored by consumers.
Six. market sales trend of each brand: Geely and Changan two major Chinese brands entered the list
From a brand point of view, the five brands with the highest passenger car sales in August were Volkswagen, Honda, Toyota, Nissan and Geely, accounting for 42.0% of the month's total sales, compared with the market share of the top five brands in July. Remain the same. Compared with July, there are two Chinese car companies in the top 10, namely Geely Motor and Changan. Mercedes-Benz, which ranked fifth in July, dropped out of the top five in August, and Geely made it into the top five.
Seven. the trend of regional market sales: the proportion of sales in North China, Southwest China, Central China and East China shows an increasing trend.
The three regions with the highest passenger car sales in August were East China, North China and South China, with a total sales volume of 1.074 million vehicles, accounting for 63.0% of the total. Compared with July, the proportion of sales in North, Southwest, Central and East China is on an increasing trend, with the largest increase in North China, with an increase of 0.7 percentage points. East and South China are relatively developed coastal areas with high income and strong automobile consumption power, which can affect the sufficient scale of automobile consumption. The region with the lowest sales volume is the northwest region, with sales of only 86000 vehicles. The economic capacity of the northwest region is weaker than that of the developed coastal areas, so the overall sales volume of the northwest region is less.
Eight. sales trend by province: the increase in sales share is the biggest.
The five provinces with the highest passenger car sales in August were Guangdong, Jiangsu, Shandong, Zhejiang and Henan, with sales of 187000, 140000, 131000, 128000 and 114000 respectively, accounting for 41.0% of the total sales, of which Guangdong accounted for 0.6% of the total sales compared with July. Compared with 7, the three provinces with the highest sales growth were Hebei, Zhejiang and Beijing, with increases of 0.4, 0.3 and 0.3 percentage points respectively. The economic level of these provinces is high, the population has a higher scale, and the purchase restriction policy also leads to a more stable demand and a higher degree of demand for vehicles, so car sales are less affected. The competition among provinces will be fiercer in the future.
Nine. Sub-city-level sales trend: strong demand power in second-tier cities
The city with the highest passenger car sales in August was the second-tier city, with sales of 408000 vehicles, accounting for 23.9% of the total, down 0.2% from July. Compared with the same period last year, it increased by 0.1%. High-line cities have a large population and strong consumption power. at the same time, the purchase restriction policy has also led to a more stable demand. Compared with July, the sales volume of six-tier cities, second-tier cities and third-tier cities declined to varying degrees, while first-tier cities, fifth-tier cities and fourth-tier cities increased their sales share compared with July.
Ten. Passenger car market segment car sales ranking: Xuanyi won the top sales in August
Finally, let's take a look at the ranking of car sales in each segment of the passenger car market in August 2020. First of all, in the ranking of car sales, Xuanyi (parameter | inquiry) won the championship with sales of 48000 cars, and the top 10 are all overseas brands. Let's take a look at the sales ranking of SUV. Harvard H6 won the top spot in SUV sales with 25000 vehicles, while Changan CS75 ranked second with a slight disadvantage. Among the top 10 SUV, four are compact cars and three are medium-sized cars. In the MPV ranking, the Buick GL8 won the top monthly MPV sales by an absolute margin, while other MPV cars sold less than 5000 vehicles.
Judging from the specific data, car sales continued to maintain double-digit growth in that month, and the recovery situation of the automobile industry continued to improve. Judging from the development trend of the industry, recent activities such as consumption Promotion month carried out by government departments, new energy vehicles going to the countryside, and policies to promote consumption in various places will effectively boost national consumption confidence. at the same time, the Beijing International Auto Show, which opens in late September, will promote the comprehensive launch of new products by enterprises, superimposing the demand for self-driving trips brought about by the Mid-Autumn Festival and National Day holidays, which will also further boost automobile consumption. And then increase the popularity of the "Golden Nine Silver Ten" consumption season. However, it is worth noting that the current product structure in the market is changing, middle and high-end products continue to grow, and it will take some time for domestic consumer confidence to fully recover, affecting the demand for low-end products.
