EMR Invests £730,000 in UK's DRIVE35 Initiative for Sustainable Rare Earth Magnet Recycling

Published: Apr 30, 2026 18:03

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[SMM Rare Earth News] EMR committed £730,000 to support the CirculaREEconomy (CREEM) project led by Ionic Technologies. The project is part of the UK's DRIVE35 initiative, aiming to build a sustainable circular supply chain for EV rare earth magnets. The new pilot production line will explore efficient extraction of NdFeB magnets from retired motors, with Ionic Technologies refining them into rare earth oxides through sustainable chemical processes to meet next-generation EV specifications. Partners include Ford, Bentley, and Wrightbus.

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