[SMM Tin News Flash: Institution: Global Smartphone SoC Shipments Down 8% YoY in Q1, Expected to Rebound in Early 2028]

Published: Apr 27, 2026 17:17

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According to a Counterpoint Research report, global smartphone SoC shipments declined 8% YoY in Q1 2026. The ongoing memory shortage not only affected smartphone original equipment manufacturers (OEMs) and SoC suppliers in new product development, but also prompted them to optimize their product portfolios. The high-end smartphone market performed relatively resilient, with rising costs largely passed on to end-use consumers. Meanwhile, the entry-level market gradually adopted lower-cost, older-generation chipsets to maintain smartphone price competitiveness. Both Qualcomm and MediaTek saw double-digit declines in shipments. In contrast, Apple, Samsung, Google, and UNISOC achieved positive growth. Among them, Apple, Samsung, and Google, benefiting from their supply chain integration capabilities, mitigated the impact of the current memory shortage to a certain extent.

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