According to Baoneng insiders, Zheng Zheng is about to leave Baoneng to start a business.
During his 16 years in the automotive industry, he has created many miracles at BYD, honed it in many aspects such as channel, sales, market and brand, made great contributions to the development of BYD's new energy vehicle industry, and established a series of marketing theoretical models, such as "May 4th theory of new energy market", "mixed sales model of new energy oil and electricity", "user BT theory" and so on.
And finished his MBA in the School of Economics and Management of Tsinghua University between work, and formed a complete set of playing methods from practice to theory. After being poached by Geely in 2018, Geely increased its market share of new energy from No. 9 in 2017 to No. 6 in 2018 and No. 3 in 2019 in 2019, among which it won the first place in the market share of Class A pure electricity for many times, and laid a good foundation for the preparation and establishment of Geometry brand.
At present, under the strong personal leadership of Lin Jie, the geometry brand has re-used its channel strategy and user operation strategy in the start-up period of geometry. I believe that geometry is under the framework of a vast platform in the future. combined with the shock of the extreme krypton brand last night, in the case of the gradual enhancement of the product power of geometry in the future, it will certainly become an indispensable brand in the new energy industry.
In the short period of 9 months since he joined Baoneng, he has also gained valuable experience in direct channel construction, operation and sales management.
At present, China's energy reform is imperative in the context of the 60-carbon peak and carbon neutralization in 30max. I believe that in this era of energy change, this is a big tuyere. Sinopec and Weilai also signed a strategic cooperation yesterday. In the future, you can not only refuel at the gas station but also recharge at the gas station.
Zheng Zheng, who has always been known as a doer in the industry, must have entered the field of mobile energy storage at this time because he must also want to play an important role in the electrified upstream and downstream sustainable renewable energy. we will wait and see!
