On the afternoon of January 7, 2021, SAIC announced the production and sales of KuaiBao in December 2020. SAIC sold 746700 vehicles in December, up 7.01 per cent from a year earlier and 11.95 per cent from November, according to data. So far, SAIC has sold a total of 5.6 million vehicles in 2020, a decline of 10.22% compared with the total sales of 6.238 million vehicles in 2019.
In terms of brands, SAIC-Volkswagen was the only domestic passenger car brand in SAIC that still had negative sales growth in December, with a decline of 32.7 per cent, with monthly sales of 157500 vehicles and annual sales of 1.5055 million vehicles, down 24.79 per cent from 2019.
To investigate the reason, in addition to the epidemic situation, chip shortage and other common problems, SAIC Volkswagen's own product launch cycle is also one of the main reasons. For the whole year of 2020, SAIC Volkswagen's main Volkswagen brand only has two new cars, namely, the prestige and the Tuguan X, which does not promote the sales of the whole year. But it is worth looking forward to, after a whole year of dormancy, SAIC-Volkswagen will usher in the product year in 2021, launching three MEB models, including ID.4 X, as well as the rejuvenation of Tuen, Tuguan L, Passat, Xin Mingrui and other blockbuster products. In the next 1-2 years, there will be more than 10 new products or modified products on the market, the positioning of product structure will rise, and middle and high-end products will be updated intensively to strengthen the strength of mainstream brands.
Unlike SAIC Volkswagen's "flagging" sales, SAIC GM bucked the trend. According to the latest sales figures released by SAIC GM, sales in December 2020 were 193900, up 55.73% from the same period last year and 16.78% from the previous year; the cumulative sales for the whole year were 1.4675 million, a year-on-year decline further narrowed to 8.29%. Among them, the company's Buick, Chevrolet and Cadillac brands sold 926328, 311135 and 230007 respectively. Behind this growth trend, SAIC GM successively launched nearly 30 heavyweight new cars, upgrades and modified models in 2020, and achieved a steady increase in the proportion of middle and high-end configuration sales, and the sales structure was further optimized. and drive low-end and middle-end models up together.
In terms of SAIC's own brands, SAIC's "independent brand camp", composed of Roewe, MG, R Automobile, Chase, Yuejin, Wuling, Baojun, Hongyan and Shenwo, has sales of 2.6 million vehicles, accounting for 46.4% of SAIC's total sales, a record high. This is mainly due to SAIC's continuous increase in independent research and development. It is reported that during the 13th five-year Plan period, SAIC invested nearly 60 billion yuan in independent research and development.
It is worth noting that with the help of two blockbuster models, the Wuling Hongguang MINI EV and Wuling Capgemini, SAIC GM Wuling sold a total of 241300 new cars in December 2020, an increase of 8.32% over the same period last year. The cumulative sales for the whole year exceeded 1.6 million, down 3.61% from the same period last year. Facing 2021, under the continuous promotion of a new round of new energy to the countryside and other policies, Wuling brand may continue to maintain its "magic car" halo, creating magical sales again.
In terms of new energy, SAIC sold about 320000 new energy vehicles last year, an increase of 77.8 percent over the same period last year. SAIC sold 390000 vehicles in overseas markets last year, an increase of 11.3 percent against the epidemic, exceeding 1/3 of the total overseas sales of Chinese car companies. ranked first in the domestic industry for five years in a row.
SAIC previously proposed to strive for the 2020 sales target to achieve vehicle sales of about 6 million vehicles. According to SAIC's annual sales of 5.6 million vehicles, the actual completion rate is about 93.34%.
