Ford Announces New European Strategy, to Launch Five New Passenger Cars Within Three Years

Published: May 21, 2026 18:47

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Ford Motor Company announced that it will launch a comprehensive product and technology strategy in Europe over the next three years. Under this new strategy, its FordPro division will transform from a pure automaker into a productivity partner, leveraging software and services to maximize returns. Ford plans to launch five all-new passenger vehicles in Europe by the end of 2029, all manufactured in Europe.

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