Desay SV, Qualcomm launch new AI-powered smart cockpit platform at CES 2025

Shanghai (Gasgoo)- On January 9 (Pacific Time), Desay SV launched its next-generation smart cockpit platform, the G10PH, co-developed with Qualcomm at the International Consumer Electronics Show (CES) 2025.

Desay SV and Qualcomm have been collaborating on the R&D of cutting-edge cockpit solutions that have already been integrated into millions of vehicles worldwide. Building on this foundation, two companies plan to introduce the G10PH, powered by Qualcomm's Snapdragon® Cockpit Platform Premium Edition.

Due to Qualcomm's platform, the G10PH features advanced AI capabilities, computing power, and high-definition graphics functions. Equipped with Qualcomm's top-tier Oryon™ CPU, Hexagon™ NPU, and the Adreno™ GPU, this cutting-edge system provides automakers with tools to create intelligent and personalized in-vehicle experiences. In addition, the G10PH platform supports real-time decision-making, adaptive responses, and proactive assistance, creating a personalized in-car assistant that adapts to user habits.

Desay SV CEO Xu Jian said, "Standing at the turning point of software-defined and AI-defined vehicles, Desay SV, together with Qualcomm, is launching the AI-powered in-car cockpit platform, the G10PH. This marks another technological breakthrough in the evolution of intelligent cockpits and serves as a prime example of Desay SV's leadership in driving the intelligent cockpits upgrade. We hope that this platform will power global automakers to accelerate their intelligent transformation, reshape future mobility, and usher in a new era of smart driving."

Nakul Duggal, Qualcomm's Group General Manager of Automotive, Industrial, and Cloud, revealed, "Qualcomm and Desay SV have built a strong collaboration based on our combined expertise in intelligent cockpits. We are excited to see the launch of the new product powered by the Snapdragon Cockpit Platform Premium Edition. These innovations will help automakers deliver more advanced AI features and experiences to consumers and set new benchmarks for the industry."