Honda to Terminate New Auto Sales Business in South Korea by the End of 2026

Published: Apr 29, 2026 09:16

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[Honda Plans to Terminate Auto Sales Business in South Korea by the End of 2026] Honda Motor Company announced that it would terminate new vehicle sales in South Korea by the end of 2026, ending its 23-year presence in the South Korean passenger car market. Lee Ji-hong, Honda's regional CEO for South Korea, stated that the withdrawal was the result of multiple factors, including changes in the market environment, exchange rate pressures, and the company's need to concentrate resources on priority development areas. Despite the termination of new vehicle sales, Honda pledged to continue providing after-sales services, parts supply, and warranty support for at least eight years. Notably, Honda will retain its motorcycle business in South Korea.

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