Beijing (Gasgoo)- Huawei's strategic move in forging the Harmony Intelligent Mobility Alliance (HIMA) for its Huawei Smart Selection car initiative has sparked attention. According to a local media outlet, the tech giant is set to establish approximately 800 dedicated HIMA stores by 2024, with aims to surge to 1,000 by 2025.
The leaked cooperation document obtained by the media outlet sheds light on Huawei's solicitation of partners in 78 cities nationwide for alliance-operated user centers. The emphasis on partnering entities with proficiency in luxury car sales and mechanical expertise stands as a prime criterion for selection.
These user centers, as revealed by informed sources, are intricately linked to Huawei's independent Huawei Smart Selection car stores.
The document outlines a tiered structure for the HIMA user centers—S, A, B, and C—with specific area and capacity prerequisites, signifying a meticulous grading system dictating their setup and capabilities.
Huawei has confirmed these plans, revealed by the media outlet, solidifying the tech giant's strategic leap into the automotive retail landscape.
The inclusion of vehicles under multiple brands, including the upcoming AITO M9 and collaborations with JAC Group and Changan Automobile, underscores Huawei's bold entry into multi-brand sales—an endeavor not devoid of logistical challenges in managing diverse models within store capacities and after-sales services.
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