Beijing (Gasgoo)- On the evening of December 18, Lynk & Co officially entered the Vietnamese market with the inauguration of the country’s first Lynk & Co Space in Hanoi. The facility will offer three models for sale, namely, the Lynk & Co 09, the Lynk & Co 05, and the Lynk & Co 01.
Since initiating its "Asia-Pacific Strategy" in November 2021, Lynk & Co has successfully ventured into Middle Eastern countries like Kuwait, Israel, Saudi Arabia, and Oman, establishing five Lynk & Co Centers and two Lynk & Co Spaces.
This move into Vietnam marks not only a strategic foothold in a new Southeast Asian market but also a pivotal acceleration in the company’s "Asia-Pacific Strategy." With Vietnam ranking second in Southeast Asia by automotive market growth, Lynk & Co aims to capitalize on this burgeoning market, which achieved an annual sales volume of 600,000 vehicles with fewer than 30 cars per 1,000 people in 2022, projecting a yearly sales volume exceeding 1 million vehicles by 2030.
The Hanoi Lynk & Co Space boasts a stylish, personalized interior design incorporating local Vietnamese cultural elements, such as the flower cascade art installation at the main entrance and coffee tables crafted from Vietnamese drums.
Looking ahead, Lynk & Co plans to open a store in Ho Chi Minh city in January 2024 and further expand into markets like the Philippines and Central Asia in 2024, amplifying the brand’s recognition and acceptance in the Asia-Pacific region.
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