China's Consumer-Grade XR Market: AR Soars, VR Adjusts in Q1 2026, AR Set for Mass Market Surge in H2

Published: May 13, 2026 18:44

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Market data showed that in Q1 2026, China's consumer-grade XR market formed a dual-track development pattern with AR sustaining growth and VR undergoing structural adjustment, with total sales of 190,000 units, up 63% YoY. Among them, the AR market grew 111% YoY, while the VR market continued to decline. The market expects that in H2 2026, with the popularization of optical waveguide technology, breakthroughs in MicroLED mass production, and deep integration of AI large models, the AR industry will usher in multi-technology convergence and application scenario expansion, accelerating penetration into the mass consumer market and driving the industry into a new phase of full-scenario intelligent interaction.

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