Honda to Import US and China-Made Cars to Boost Domestic Sales Amid Losses

Published: Mar 5, 2026 18:08

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As losses in its automotive business continued to increase, Japanese automaker Honda sought to strengthen its product lineup in the domestic Japanese market and therefore planned to import vehicles from the US and China for sale at home. After Honda’s automotive business posted an operating loss of 166.4 billion yen ($1.1 billion) in the first nine months of the fiscal year, it was reassessing its strategy in an effort to improve competitiveness.

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