Shanghai (Gasgoo)- On November 25 Beijing time, BYD's premium vehicle brand DENZA introduced its flagship Z9GT and D9 models at the 31st São Paulo International Motor Show (Salão Internacional do Automóvel de São Paulo 2025), formally announcing its entry into the Brazilian market.
The debut marks a major step in the brand's broader strategy to accelerate its international expansion across Latin America.
DENZA's first Brazilian showroom will open on São Paulo's Avenida Europa, a district long regarded as the city's hub for premium automotive brands. During the event, the company unveiled preliminary pricing: the technology-focused flagship GT, the Z9GT, is set to start at 650,000 reais (about 855,000 yuan), while the D9—positioned as a luxury, tech-oriented flagship MPV—will carry a presale price of 800,000 reais (roughly 1.05 million yuan).
Alexandre Baldy, Senior Vice President of BYD Brazil and head of marketing and sales, said the company has reshaped Brazilian perceptions of new energy vehicles over the past two years. With DENZA now joining the lineup, he added, BYD aims to raise the standard of Brazil's premium automotive segment through a brand built around technology, safety and next-generation luxury.
Public information indicates that DENZA's international expansion continues to accelerate. After establishing a presence in several Asian markets, including Cambodia, Indonesia and Thailand, the brand entered Europe in April 2025 with a positioning centered on elegance, innovation and technology. Its arrival in Brazil marks the starting point of its Latin American push, further strengthening its global footprint.
Leveraging the technology base developed within China's rapidly growing new energy vehicle sector, DENZA says it intends to offer global consumers a smarter, electric alternative to traditional luxury combustion vehicles—contributing to the ongoing electrification of the premium car market worldwide.
